The Public Relations Blog

How to write quotes for a press release

Earlier, we wrote about how to write a press release – now, let's dive into the proper way to quote individuals in press releases. A press release aims to announce your program, award, or other news to the media and, ideally, get your news release covered. To do this, you must accomplish more than just giving the usual details like where and when. You have to make them care.

Recent Taco Bell stir a reminder that your PR property is your property

How to create newsworthy and reporter-friendly content

As public relations professionals, we follow established guidelines that most business professionals aren’t familiar with. Some of the most commonly asked questions we get are about news releases, which, when written and edited correctly, are a great way to share and promote company news.

Plus: Ways you can help now through 6 green priorities

According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives on Top Risks for 2014” (pg. 5), there are eight top strategic risks for 2014:

4 reasons your corporate responsibility profile speaks your love in PR messages

At times, it might seem like corporate responsibility profiles are like good memories: Almost everybody has one, they’re all different and they come up in conversation from time to time accompanied by a grin. However, if you’re not leveraging a strong corporate social responsibility profile as part of your brand’s message, you’re missing out on some serious brownie points with your audience – and some serious revenues. Read on for some tips on how to effectively weave your social responsibility into your PR strategy.

When celebrities talk, people – and the media – listen. This may be why many companies desire to have celebrity spokespersons or models as the faces of their brands. If this is something you are thinking about for your company, there is important information you should know, because making the wrong choice can be costly.

Websites like Google provide prime digital space for unsatisfied customers to voice their opinions with little accountability. Whether or not these posts are honest, research reveals that 72% of visitors said they believe the reviews posted online.

This can be very good for a business if the review is positive. However, a bad review can hurt a business’ image overnight – an image it took years to build. Negative reviews, truthful or not, ruin a business’ reputation and require immediate action on the part of the business owner.

Like most industries, the field of public relations keeps evolving, so it’s critical to be aware of trends happening now which will have an effect on PR in the future.