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The Public Relations Blog

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PR Works - Here's Proof

PR works and is of the most effective marketing tools available to a business.


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Topics: infographics, public relations

Are you including videos with news releases?

Videos with news releases? Yes!


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Topics: digital PR, public relations

Should you hire a PR firm or do it yourself?

185673522Should you hire a PR firm or do it yourself? Just asking the question indicates you understand the value of public relations.

  • PR builds credibility – News coverage is more influential and credible than advertising.
  • PR increases visibility – A news story has six times the visibility and three times the credibility of an ad.
  • PR pays for itself – Public Relations offers one of the best returns on investment you can make.

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Topics: public relations, FAQ

Axia Public Relations: Business Journal Profiles George Scanlon, CEO of Axia Client FNF

Axia Public Relations client Fidelity National Financial Inc. enjoyed full page coverage of its CEO in the Jacksonville Business Journal this week.


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Topics: media relations, public relations

Reputation Management Should be Done by PR Pros

When it comes to online reputation management, content is king and good public relations firms are the kings of content.


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Topics: digital PR, public relations, shared media

How important are bloggers to PR mix?

How important are bloggers to PR mix?

How important are bloggers to PR? How do PR pros build good relationships with bloggers? Jason Mudd, APR explores both questions in the latest PR Week Master Class:


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Topics: digital PR, public relations, FAQ

How to Hire a PR Firm

Have you been thinking about how to hire a PR firm?


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Topics: public relations, FAQ

PR Tip: Younger Boomers/Older Gen X Consumers Represent Opportunity for Financial Services

PR Tip:


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Topics: public relations, PR tips

PR Tip: New year brings opportunities to implement new ideas, get creative

January offers an atmosphere of renewal and risk-taking, and even small, creative changes can positively impact your business. By veering from tradition and growing simple, innovative efforts, you can set your company apart.


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Topics: public relations, PR tips

PR Tip: How To Make Your Publicity More Successful

In every industry, consumers encounter similar products and companies. To capture the attention of potential customers, you must broadcast the story of your business and cultivate a strong online presence in search engine results.


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Topics: public relations

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