The Public Relations Blog
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Topics: public relations, PR tips, shared media
Topics: public relations, PR tips, crisis communications, shared media
Topics: digital PR, media relations, public relations, PR tips
Topics: media relations, public relations, PR tips, reputation management, online reputation management, shared media
Marcus Lemonis is a CNBC reality star who’s also got the credibility that comes with being a multi-millionaire investor and businessman. He started young, founding a successful lawn service business at age 12.
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Topics: public relations, PR tips
Part 2 - 5 More Things Your PR Firm May Not Tell You (But Wishes You Knew)
An investment in public relations is one of the smartest ways to build your brand and reputation. Good PR generates outstanding news coverage, boosts your name and reputation online and helps manage (or avert) a potential communications crisis. The investment is even more valuable when you start the process knowing the no-nonsense realities of working with a professional firm.
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Topics: public relations, SEO, FAQ, PR tips, shared media
Let’s be straightforward. PR tools like earned media coverage, online reputation management and crisis management can constitute a significant investment of your marketing budget’s dollars. However, they’re also highly effective when utilized the right way – and while they provide significant, lasting benefits over time, there are some unique challenges associated with PR that deserve some attention.
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Topics: public relations, FAQ, PR tips
Economists say the Great Recession ended in 2010, but many small businesses didn’t start feeling any type of recovery until quite recently. Others are still struggling. The public relations industry is definitely feeling the effects of the recovery, as more companies are utilizing the power that PR firms can provide.
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Topics: public relations, FAQ, PR tips
Topics: public relations, PR tips
To understand the answer to the question, "How does PR work?" let’s first answer the question, "What is public relations?"
According to the Public Relations Society of America or PRSA, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
At its core, PR is about relationships — with the general public, potential customers/clients, investors, employees, government regulators and/or the media — with any and all of a company's publics.
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Topics: public relations, FAQ, PR tips, shared media
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