The Public Relations Blog

Gaining positive coverage is great news and certainly a morale boost in that someone thinks you are doing a good job, but why leave it there? Just because you had a story published, does not mean everyone has had a chance to see it.

In Oprah’s final episode, she was asked if there was a common thread throughout her 25 years on air. As she reflected on decades of interactions and interviews, she distilled it down to one thing all of her guests shared:

When I’m not toiling away in front of the computer, I love to plan future vacations that hopefully won’t be too far in the future. Almost every week I pray that there’s one on the horizon, even if it’s just a short weekend jaunt.

Crisis Communications

My mom always told me to kill someone with kindness if he wasn’t being a caring individual. That motto has gotten me pretty far in life and not just with people who aren’t being friendly. I follow the “kill them with kindness” motto at Axia Public Relations, as well.

Is your website easy to read? The best practice for website readability, according to www.Webaim.org, is to use fonts with styles of letters that are "friendly."

PR Tip: Nine Ways To Outwit And Outsell Your Competition

1. Keep Your Eye On The Bottom Line

• Are you selling products that are returning a high profit in dollars but not in percentages? Remember, it’s not the amount of sales you generate that really counts. It’s the amount of money you take the bank that counts.

2. Focus On Your People

• Is your staff on your bandwagon? Explain to them that you are building a championship team that’s going to survive these times. Are they on board? If not, you shouldn’t be employing them.

3. Communicate Your Differentiation, Your Story And Your Value

• Do you have a differentiation or value story to tell people? If you do, people will remember you and talk about you. If you don’t, they’ll forget about you.

4. It’s All About Connections

• Be the mayor. Your business is up for election every day of the year. Put your time and energy into developing relationships within your community and collecting votes. Nurture your connections. The only cost is your time.

5. Be A Personality

• Get in front of people and be the face of your company. Speaking in front of 100 people is worth more than you can imagine. People would rather do business with someone they know and like.

6. Love Your Customers

• Your customers are the sole reason your business exists so make them feel important. Ask them for feedback. Once a year, invite your key customers to a special event to thank them for their business. It’s far less expensive to market to your true fans than to acquire new customers.

7. Wow! Be Fascinating

• Everything you do and everything the customer sees about you -- your showroom, products, services, greetings, landscaping, washroom and lobby -- must be remarkable. If they’re mediocre, you’re just another average company that’s easy to forget about.

8. Make The Internet Work For You

• If you’re not found on the Internet, people won’t know about you. Invest in “search” and PPC programs. Explore the advantages of LinkedIn, Facebook and Twitter. Learn about mobile messaging programs.

9. Develop A Sales-Building Plan

• Write down what you want to achieve, your deadline for achieving it and what it’s going to take to get you there.
• From this, develop a six-month sales-building plan. Get feedback from your staff so they “buy into” the program. And finally, get someone to hold you accountable for getting the plan done.

If you follow these guidelines, you"ll outwit and outsell your competition.