The Public Relations Blog
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Developing A Return On Interest
The last thing your business sector needs is another boring business. The majority of your competitors are probably just average. This leaves you with an entry into becoming superior and different.
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Topics: public relations, PR tips
Defining Social Media - Is It The Next Marketing Gold Rush?
Regardless of which business sector you're in, it's hard to escape the news - and hype - about social media. Is it the next marketing gold rush? No, it's just another element that may fit into your sales-building marketing plan.
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Topics: mobile PR, digital PR, public relations, PR tips, shared media
In November of 2009, Blu-Dot, a Minneapolis-based furniture maker, launched a guerrilla promotion utilizing social media that revolved around its $129 “Real Good Chair.”
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Topics: digital PR, public relations, PR tips, shared media
Topics: public relations, PR tips
Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy
November 2011
Your social media content should serve as an advertising campaign. If your potential customers are smartphone users, develop a digital presence friendly to a mobile interface. If you’re not in front of your customers, you can’t hope to sell anything to them – we can help put you there.
Estimated Reading Time: 60 Seconds
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Topics: PR tips, online public relations, 60-Second Impact
Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy
March 2011: 60-Second Impact
Harness the rapid pace of the Internet by creating positive customer encounters and landing in the top search results on Google Places. Together, these actions will generate positive conversations about your company and secure its sales growth.
Estimated Reading Time: 60 Seconds
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Topics: PR tips, 60-Second Impact
Topics: public relations, PR tips
Axia’s 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy
February 2011: 60-Second Impact
With growing product availability, promotions and an increased use of smart phones, companies must set themselves apart by creating a clever publicity campaign. To boost your company’s profits, send standout messages using new and old communication channels.
Estimated Reading Time: 60 Seconds
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Topics: PR tips, 60-Second Impact
January offers an atmosphere of renewal and risk-taking, and even small, creative changes can positively impact your business. By veering from tradition and growing simple, innovative efforts, you can set your company apart.
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Topics: public relations, PR tips
Despite the hype around social media websites, you can’t forget the importance of e-mail marketing and offline conversations for your business.
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Topics: public relations, PR tips, shared media, 60-Second Impact

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