The Public Relations Blog

While we didn't expect COVID-19, we knew we should be preparing for any emergency or disaster

Axia Public Relations was an early adopter of cloud technologies in 2004. 

In 2007, we created disaster recovery systems to give our colleagues across North America remote access to our agency servers. In 2009, we transitioned to 100% cloud, with data servers redundantly hosted at multiple geographic secure locations.

In October 2014, we encouraged our team to work from home as many as three days per week, depending on their role and location.

Thanks to the global coronavirus pandemic, many people in the world find themselves working from home for the first time. While technological advances have made remote working easier and more accessible, it still proves challenging for people accustomed to working in an office environment.

The team at Axia Public Relations has been working remotely since 2014. We’ve found that it encourages employee wellness, work-life balance, and helps retain talent.

Nationally, about 4.6% of all workers work from home, according to the U.S. Census Bureau. Bureau data also shows that telecommuting nationwide has grown 115%. Still, working from home isn’t for everyone. Here are some tips to help you get through the day, especially if you’re struggling with that work-from-home life.

This is one blog post about organic social media content. 4 reasons you should tailor content for different social platforms for more.

4 reasons you should continue to engage on social media

A decade ago, the big question that public relations pros and marketers were asking themselves was: “Does a company or brand need to be on social media?” Since then, we’ve seen social platforms transform how people communicate, consume media, and how they shop. Whether the goal of your social media is to communicate messages or sell products, it’s safe to say that social media is a powerful tool for almost every company.  

As paid social media dominates feeds and becomes a more prominent way of reaching an audience, organic social media seems to increasingly fall to the wayside. So, is it still worth it to do organic social media in 2020? It is, indeed. Here are four reasons why. 

Too often companies discount the value of media coverage. Some get anxiety, others are too busy, but most don't know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage opportunities for media coverage. These tips will help you manage calls from the media. 

An effective media relations campaign should increase awareness and understanding for your company’s product or service. Follow these tips to ensure a successful campaign.

Media coverage should matter to your mortgage company

Do you know why news coverage is such a plus for a company and why it matters?

The top two reasons we see are that positive news coverage helps you improve your company’s reputation as well as placing your mortgage company at the forefront of new customers’ minds. Some company executives may be surprised to find their customers may not know about your mortgage company until they see your company included in a news story. Then your company is on your prospective client’s radar when they need a mortgage.

Thirteen tips for being included in a news story

News media coverage is important and necessary for CPA firms because it improves your company’s overall reputation with the public. Inclusion in news stories also helps place your CPA firm at the forefront of new customers’ minds as well as solidify your company as the best choice for current customers. 

The hundred dollar question you may be asking yourself is how does a CPA firm get in the news?

Insurance companies benefit from media coverage

Why is it so great for companies like insurance firms to get media coverage?

For one, positive media coverage improves the reputation of insurance companies. Secondly, media coverage places your company at the forefront of prospective customers’ minds. More often than not, customers may not know about your insurance company until you are included in a news story and highlighted as an industry expert. When your executives are considered industry experts, your company and executives are on prospective clients’ radar when they need an insurance company.

So how exactly do insurance companies get in the news?

This is one post about company productivity. Read about the Ivy Lee method for more. 

I grew up playing sports in high school – specifically, football. I loved being on the field with my team during a game. To me, there's no feeling like it. Eleven guys perfectly coordinated to line up on the field. Then the quarterback snaps the football and chaos ensues. Or does it?

Each team member begins to move with purposeful individual actions in order to complete the team’s goal. Some are removing obstacles while others are going downfield to catch a pass. Then the play stops, everyone resets, and they do it again.

How does each member of the team always know what each other member is going to do? How can they know how to best support each other?

The team huddle.

It’s possible to attract media attention even if you think nothing within your company is newsworthy. Use the following tips to identify and create news for your business, ultimately gaining the publicity you desire.