The Public Relations Blog

Use these tips to create and maintain a positive relationship with influencers.

Social media influencers are becoming important to consumers, and their advice is affecting consumers’ purchasing decisions. According to a 2022 survey, 37% of consumers trust social media influencers more than brands. Reflecting this, Influencer Marketing Hub expected the social media influencer marketing industry to grow to $13.8 billion in 2021 and expects it to hit $16.4 billion in 2022.

The growing influencer market means now’s a great time to start working with an influencer to promote your company’s products or services. However, you’ll need some preparation before you get started in the world of social media influencers.

Credible video testimonials from your customers can build your brand.

Video testimonials are significant proof of your brand’s excellent services, encouraging other consumers to trust you. There is nothing like seeing a happy customer and receiving positive feedback from them. 

Yet, companies often take a step back when asking their customers for video testimonials. If you are one of those companies, you’ve landed at the right spot. Here are four ways to ask for video testimonials from your customers:

A calendar can keep you and your social media content organized.

If your company doesn't have an active social media presence in today's digital era, you are certainly behind the times. The entire globe is well connected over the internet, and now is the time to leverage these social platforms to increase your revenues.

This doesn't mean you need to flood your LinkedIn and Instagram accounts with all your content at once. Posting content over the internet requires planning, and an organized social media calendar can assist your company. 

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June 2022 – Utilize Digital Offerings to Upgrade Your PR Strategy

Corporate comms is more digital-centric than ever because that’s where the audience resides. From digital restaurants in the metaverse to custom podcasts with new product releases, savvy PR teams are reaching customers in bold and exciting new ways. We’ll show you some of the tools you can start using now to upgrade your own PR strategy moving forward.

Disclose business relationships you have with content you’re promoting to stay out of trouble.

The internet is filled with all sorts of ways to advertise groups and companies. From quick social media posts to long-term influencer campaigns, there are many ways to tell the world about a company or service you like. At some point, you might feel like promoting brands and companies you work with. There’s nothing wrong with that, but it’s important that you disclose any business relationships you have with the business or group you’re promoting while doing so.

Pizza parties can lead to happier, more productive brainstorming and ideation sessions

(Note: Axia Public Relations can earn a commission for any purchases made from the Pizzatime link in this article)

We all love pizza! But did you know there’s more to pizza than its delicious, cheesy taste? Pizza can boost morale, which is helpful for team meetings and ideation.

We must be cautious when claiming things are “the best” or “the worst.”

It’s easy to exaggerate when you’re having a bad day – “I just had the worst day ever!” – but it’s important to choose your words carefully when it comes to making claims about your company.

Being a resource can benefit both you and your company.

Running into issues is a fact of life in the business world. No matter how smooth your operation is, at points something will break, questions will need answers, a team will run into roadblocks, and other issues will strike. Any proficient company has methods to clear these problems, but a productive way to handle them is being a resource to others.

It's important to consider your audience and intent

What exactly does Memorial Day stand for?

This is the first question you must ask when considering your message to customers on Memorial Day.

This special day, originally set apart to honor those who died in the course of their service to the United States, has morphed into a time for relaxation with loved ones and an avenue for annoying marketing tactics. The truth is that it fetches brands much-desired summer attention.

Granted, how companies and organizations must message their customers isn’t set in stone. However, this post outlines what you can do to avoid inappropriate salesy messaging in the name of Memorial Day.

Content is the heart of any marketing campaign. By creating content, we communicate with target audiences and build lasting connections. Content marketing strategy is one of the most important components of any digital marketing campaign, so it is important to do it right. There are four common mistakes in content strategies: