The Public Relations Blog

There are 7 ways CISOs can prepare their company for a cyber incident.

In a 2022 study, approximately 88% of Chief Information Security Officers (CISOs) surveyed reported to have experienced a cyber incident within the year. Unfortunately, in this day and age, it's not a matter of if, but a matter of when your organization will face a cyberattack.

It’s important to prepare for a cyberattack well in advance by communicating with your critical audiences: board, leadership, management, employees, customers, industry, regulatory agencies, government, and other stakeholders.

Manage your responses more effectively with these pointers.

Reporters use a variety of ways to reach companies and their spokespeople. Some rely solely on relationships they’ve made for their story sources. Others take to social media to pose a question and let the public help direct them to sources, or they may utilize media relations query tools. These tools allow reporters to pose questions and get a variety of responses from sources, as well as search for spokespeople who may have knowledge that applies to a story they’re working on. Public relations professionals use resources like these, so here are our top five tips for responding to reporters’ queries. 

In this episode, guest Bob Wiltfong joins host Jason Mudd to discuss how you can build and maintain media relationships. They describe how to use newsjacking to your advantage in creating the right pitch as well as the importance of leveraging local news on behalf of your brand. 

Tune in to learn more!

Managing your Instagram notifications can be done in seven easy steps.

You can turn off or mute notifications for Instagram accounts you no longer want to receive notifications from. To mute notifications from your Instagram account, follow these short steps from a computer: 

You can turn off or mute notifications for Instagram accounts you no longer want to receive notifications from. To mute notifications from your Instagram account, follow these short steps from a computer:

Understanding these five media tiers can help you gain quality media coverage.

Many executives see "Good Morning America" or "USA Today" and know these are national outlets many people consume. They want their company to pitch to these outlets, hoping to land significant exposure. However, top-tier news media outlets may not actually be where your organization needs to seek coverage. For instance, what if the majority of your target audience gets their news from local outlets, but your company is only pitching to national publications?

If you seek to increase your brand's visibility through impactful earned media coverage, it's essential to understand the ins and outs of news media outlets — including how you can categorize them to help you identify which ones best suit your pitch, goals, and target audience.

The five media tiers

Media tiers are a common way to understand and compare the types of exposure different outlets offer. Print, online, and broadcast news outlets use a five-tier ranking system to categorize aspects of media exposure levels. So, what does each media tier include?

Watch out for faulty domains and untrusted links in this targeted cyberattack.

It’s important to practice cybersecurity best practices to keep your company’s information safe on the web. We are a trusted public relations advisor to cybersecurity companies and organizations seeking helpful expert guidance on corporate communication before, during, and after a cyber attack.

We’ve already covered many cybersecurity threats, such as spear-phishing, human error, vishing, internet downloads, computer theft, and more. There's a new cybersecurity breach tactic, however, that you need to be aware of: web spoofing. 

In this solocast, host Jason Mudd describes how our PR firm is utilizing AI, as well as how you can use it to benefit your own company. He discusses the five most important things to remember when working with AI in your agency.

Tune in to learn more!

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

The good, the bad and the ugly: a guide to responding to social media comments

It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This means you should respond to comments whether they are positive, negative, or neutral. However, it might be hard to gauge what an appropriate response is. This is a guide to responding to positive, negative and neutral social media comments:

Using AI comes with its own ethical and legal challenges.

As we’ve previously covered, emerging artificial intelligence technologies can be a boon for your company’s public relations content production. With its ability to quickly create content, your company can quickly create useful first drafts for the rest of your team to build upon, among other benefits.

While AI is an effective tool for PR content creation, you can’t use content as-is. Before your company begins using AI-generated content for PR, you need to make sure you have a clear usage policy, a process for when an AI takes content from other sources, and a vision for how to deal with copyrighted materials it might use.