The Public Relations Blog

When parting ways with your current PR firm — whether to transition to a new agency or bring PR resources in-house — ensuring a seamless handoff is crucial. A smooth transition protects your brand, ensures business continuity, and minimizes disruptions to your ongoing PR efforts. While many firms promise quick and easy transitions, it often takes more than 90 days to fully make the shift.

To set up your brand for success during a PR agency change, it’s essential to ask the right questions and request the right materials. Here’s a comprehensive guide on what to request from your incumbent PR agency during a transition, covering key areas like media relations, social media management, content creation, SEO, and more.

You’ve probably heard of TED Talks, the short, powerful presentations that share "ideas worth spreading." But have you ever wondered what it takes to deliver one of these talks? TED Talks and TEDx Talks might seem similar, but they have distinct differences. Knowing these differences and the criteria involved can help you prepare to share your own important message on this prestigious platform.

Why media training matters, especially when it doesn't go exactly as expected

I recently joined CNN International live to discuss Elon Musk, Tesla, and the growing conversation around leadership, politics, and brand equity. The topic was timely, the segment was well-produced, and the anchor was thoughtful. Still, like many media appearances, it didn’t go exactly how you envision it.

In the construction industry, a strong digital presence opens doors to new clients, partners, and opportunities. However, construction executives often face challenges when stepping into the rapidly changing digital arena. With many projects on their plates, figuring out how to stand out online can feel daunting.

Knowing effective strategies makes it easier. Search engine optimization and blogging are two game-changing strategies for construction professionals looking to boost their visibility and influence.

In the competitive world of digital marketing, high-quality backlinks are one of the most critical ways to boost your website's search engine rankings.

Backlinks act as endorsements from trusted sources. They signal to search engines that your content is valuable and relevant.

Securing high-quality backlinks is ultimately investing in your website’s long-term success. But what are they? What strategies deliver the best results? Let’s dive in to understand the essentials.

In this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today’s competitive job market. Whether you’re a job seeker or a hiring manager, Brooke shares expert insights to help you navigate the evolving landscape of talent acquisition.

Tune in to learn more!

Q Scores are crucial for making informed decisions in public relations, marketing, and advertising. The Q Score, short for "quotient score," is a tool that measures a brand or celebrity’s appeal and familiarity among the public. Since its invention in the 1960s, the Q Score has helped PR professionals understand how well consumers know and like particular people and brands.

Events often feature a mix of keynote speeches, breakout sessions, and workshops. Each serves a unique purpose and offers different experiences for attendees. Understanding the distinctions between each format can help you choose the right type for your event and maximize your impact.

In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships. Tune in to learn more!

Tune in to learn more!

1. Delta’s crisis response is a masterclass in crisis communications
2. Media ethics lessons from the Baldoni/Lively case
3. 60-second close: Protecting reputation and trust