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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

New Google Guidelines: What Doesn’t Kill PR Only Makes it Stronger

There are some new Google guidelines, and much buzz is circulating about how these rules will affect news releases (formerly known as press releases). Speculation is also swirling about how the guidelines may impact the PR industry and public relations firms as a whole.


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Topics: public relations, SEO, PR tips

Wanted: 3 Better Reputation Management Tips for an Internship Post

Do you pay your company’s interns? Does it matter to anyone outside of your company? Not really. It’s your decision, as long as you’re following legal guidelines.


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Topics: public relations, PR tips, reputation management, crisis communications, online reputation management, shared media

Surprising AOL Conference Call Drama: Can Your Business Learn from It?

If you’ve been looking for tips on revving up team morale, or how to tastefully release an employee, an audio clip of a recent AOL conference call can offer you – and millions of other listeners – some tips on how not to achieve these tasks.


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Topics: digital PR, reputation management, crisis communications, online reputation management, shared media

PR Tips: 3 Ways Your Team Can Avoid the ESPN “Wandai Wrection" Crisis

What’s in a name? A potential PR crisis, especially if you’re an ESPN producer who guessed at pronunciation rather than finding out the actual facts.


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Topics: media relations, public relations, PR tips, crisis communications, shared media

Three PR Strategies from Duck Dynasty to Keep Your Audience “Happy, Happy, Happy”

Want to be “happy, happy, happy” with how audiences relate to your brand? Learn these three PR strategies from one of America’s most popular reality TV families ever to hit the screen, Duck Dynasty:


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Topics: media relations, public relations, PR tips

Three Ways Wal-Mart Messed Up with its Customers and Their Phones

The irony is hard to miss: Wal-Mart, in conjunction with TracFone Wireless, is involved in a class-action lawsuit regarding “Straight Talk” cellphones and data plans. Yet, no one’s talking.


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Topics: public relations, crisis communications

Q: Why Should I Hire A Public Relations Firm?

If you're asking yourself, "Why should I hire a public relations firm?" you're in good company. Every successful company's leaders have asked that question along the road to their success.


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Topics: public relations, FAQ

Troubled Skies: Three PR Must-Dos Airlines Can Carry Out Now


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Topics: crisis communications

Motivating Your Employees with the Value of PR

Rethinking the value of PR? In addition to attracting new customers and creating customer brand loyalty, public relations also applies to motivating your employees.

 

This is an often overlooked — and perhaps the most valuable — feature of PR, as motivated employees who believe in the vision, brand, product, service or expansion of your company will outperform unmotivated and skeptical employees, have greater productivity and drive more revenue for your business.


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Topics: corporate communications

PR Opportunities: What Can Companies Learn From Zimmerman Verdict?

The verdict is in. George Zimmerman, 29, was found not guilty in the 2012 death of 17-year-old Trayvon Martin. But regardless of what jurors decided, the court of public opinion is now weighing in on both sides of the fence.


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Topics: public relations, reputation management, crisis communications, online reputation management

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