The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Know the difference between paid media, earned media and owned media
Audiences have turned their backs on traditional marketing tactics. They increasingly find advertisements on the radio and TV annoying and interruptive. Online advertisements are even worse, and the ads that aren’t annoying are often missed completely because people are focused on the content, not the ads.
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Topics: public relations, FAQ
Public relations has always been critically important for handling a crisis, successful reputation management and increasing audience buy-in. However, with the pervasiveness of social media, where complaints can go viral quickly, smart PR is the oxygen and the lifeblood of repairing a negative online reputation. PR is the answer to jagged comments pulled from that great and rapid-fire social media complaint box, where your company (or any company) could be the next point of interest.
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Topics: public relations, reputation management, crisis communications, online reputation management
You can’t ignore bad news about your organization; and in fact, it deserves a proper response. Sometimes, even organizational leaders use their social media accounts to respond in the heat of the moment, and instead of putting out fires, they spark new ones.
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Topics: digital PR, public relations, shared media
Moving ahead with a successful public relations initiative calls for an “all in” attitude. What does this require for the best results? Being honest about your organization, and being an active participant in the news and willing to be somewhat in the spotlight, for starters.
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Topics: public relations
Topics: public relations, PR tips
Topics: media relations, public relations, reputation management, crisis communications, online reputation management
Topics: digital PR, public relations, shared media
Miley Cyrus’ recent MTV Video Music Awards (VMA) performance with Robin Thicke may remind some of the open-mouthed moments when Elvis Presley first appeared on the Ed Sullivan show. There was risqué, tight-fitting clothing that was outside the norm for her typical audience and exceeding fashion boundaries. Dance moves with lots of gyrating hips. Numerous innuendos and shocked faces. A large foam hand. (Ok, this is certainly the wildcard in the comparison, but you get the idea.)
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Topics: media relations, public relations, reputation management, crisis communications, online reputation management, shared media
To understand the answer to the question, "How does PR work?" let’s first answer the question, "What is public relations?"
According to the Public Relations Society of America or PRSA, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
At its core, PR is about relationships — with the general public, potential customers/clients, investors, employees, government regulators and/or the media — with any and all of a company's publics.
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Topics: public relations, FAQ, PR tips, shared media
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