The Public Relations Blog

Craft the perfect pitch and get the job done

The first impression is all you’ve got to convince the person in front of you of your potential. If you do it the right way, there is no reason why you shouldn’t succeed; if you try beating around the bush, there is a strong possibility your pitch will end up in the rejected pile. So what is the right way to approach this issue?

Public relations firm owner and expert Jason Mudd lays it on the line

Public relations is experiencing an identity crisis. Ironic as that might be, I’ve been saying it for over almost two decades.

Learn from the source what growing your business by investing in public relations really means

Public relations is experiencing an identity crisis. Ironic as that might be, I’ve been saying it for over almost two decades.

Few aside from professional insiders and smart executives understand what exactly public relations is and does. Most business executives that I meet know they need and want PR; they just aren’t sure what it is, how it works, where to start or how to get there. They do know good PR is good, and people tell them they should have or they deserve PR.

So what happened? Why the less-than-sterling reputation for the industry? The whole thing is almost like some urban legend: intangible, invisible, hocus-pocus.

Update that profile (audiences notice) and 5 other PR tips for LinkedIn

Moving on from how to use Twitter to updating your LinkedIn: If you know you need to strengthen your online reputation, you can’t overlook LinkedIn anymore. To your audiences, it’s totally legit. It’s also one serious way you can cut through the social media clutter that clogs up every industry. Read on to see how the recent report shared on Forbesimpacts how you use LinkedIn to build your brand as part of your PR strategy.

How to deal with what’s wild (and wildly effective) about this platform  

Let's continue on our social media binge this week and dive into one platform in particular – the wild horse of social media – Twitter.

LinkedIn and Facebook and Twitter, oh my!

Yesterday, we shared how to leverage PR and social media to get and keep more clients, now we're going to talk about managing social media.

Leave no customer behind

For people to give you their business, first they have to know who you are. They will then have to decide if they trust you and, if all goes well, you can even get them to like you.

Recognize and reward your most profitable customers to maximize growth. When you can crack the code, you’ll have a lock on your success. Consult the experts when determining how best to increase your profits.

Ah, the view in retrospect: It can reveal quite a bit about what gives organizations their staying power. For example, look how far the brand name of Apple has come. Twenty years ago, people barely recognized the reference to the company in the hit movie Forrest Gump. Today, even 3-year-olds are asking for iPads.

Find out why it’s worth it and how public relations can help

“Best of” lists have become ubiquitous as we try to categorize and rank everything, from famous movie lines to beautiful people. Most business leaders and executives view Best Places to Work lists as cheesy stunts dreamed up by publications and companies looking for cheap publicity. However, an optimization consulting firm has revealed in a new study that these lists can actually be quite valuable.