The Public Relations Blog
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Topics: public relations
Effective Public Relations Strategies for the Declaration of Independence
This week, it’s fun to ask yourself a public relations question as you reflect on the events surrounding the birth of our country: What would John Hancock do today?
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Topics: digital PR, media relations, public relations
When you consider firing your boss, you should also consider whether or not you're firing your brand.
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Topics: public relations, reputation management, crisis communications
Ask most people who the "public" in public relations refers to and they'll likely say it refers to the general population, or a company's customers and potential customers. But the publics most companies need to reach may include investors or government regulators. One public that is essential to almost every company's success is its own employees.
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Topics: infographics, PR tips
Sometimes an online reputation management problem can explode into a major crisis for a company.
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Topics: public relations, reputation management, crisis communications, online reputation management
"Any man who must say 'I am the king' is no true king at all." — Tyrion Lannister, Game of Thrones
If your first impulse upon reading a negative online review is to respond with questions about the reviewer's intelligence and family lineage, you're human. If you actually do it, you're playing with fire and your business is likely to get burned - possibly to the ground. Make it a habit and you'll need professional help to douse the flames and start rebuilding.
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Topics: public relations, reputation management, crisis communications, online reputation management
Gaining positive coverage is great news and certainly a morale boost in that someone thinks you are doing a good job, but why leave it there? Just because you had a story published, does not mean everyone has had a chance to see it.
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Topics: digital PR, public relations, PR tips
SEO: If your company has a website (what company doesn't?), you've undoubtedly wondered how to make it more effective at attracting leads and/or customers and growing your business.
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Topics: digital PR, SEO
For more information why you shouldn't hire an advertising firm to do PR, see Signs you’re working with an ad agency instead of a PR firm
Never let an advertising agency do your PR.
The other night I saw a commercial from Apple, in which it claimed that the iPhone is now the most-used camera on earth. Not the most-used camera phone, the most-used camera, which would mean its integrated digital camera has surpassed stand-alone photo giants like Nikon, Canon and Fuji. Added to the number of Google searches, emails and Facebook updates performed every day on smartphones, the popularity of cell-phone cameras is a powerful testament to just how much you and I love and depend on integrated technologies. (Remember when you had to remember your camera, film and batteries? I do.)
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Topics: media relations, public relations, FAQ, ethics, earned media
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