The Public Relations Blog

News releases can be like a bungee jump: Once the leap has started, there’s really no going back. You may feel somewhat around and endure quite a bumpy ride if news has gone out without proper permissions ahead of time.

In fact, the best solution is prevention. If you manage your organization’s PR, you need to be certain that the information in news releases is correct and all the parties involved have given their permission before the news is sent. If you work with a professional PR agency, it will already know that consent is essential ahead of time.

Leaders Begin at End, Outsmart Google

Television interviews are scary, especially for those who are not experienced at doing them. No other form of interview is as easy to judge and critique as a television interview. You will be representing yourself and your company as a whole and everything from your facial gestures to the clothes you are wearing will be part of that. However, there are many things you can do to ensure that a television interview turns out great.

You're unlikely to be featured on the show without being the boss.

(Editor's note: Our PR firm helps corporations and their CEOs/leaders get on TV, and bosses get on TV shows like Undercover Boss. We don't help employees nominate their companies for Undercover Boss. Only top company leaders and their head of marketing/PR should contact us if they'd like to do a casting interview for the show. But don't discuss this idea with others in your organization. It must be a surprise/secret.)

Recently, we received a call in our office from the casting coordinators of CBS’ hit show Undercover Boss. She found us through our blog (which means we’re doing successful things regarding search engine optimization), and she noticed our PR firm has some amazing clients. She suggested our clients participate in the show.

Here’s the lowdown I got on how companies get on Undercover Boss:

Three tips to help your business keep negative reviews from hurting its reputation

Almost every business will receive negative online reviews, and there is nothing wrong with that; it’s better to get some kind of feedback so you can improve your products and services. Plus, those bad reviews also add credibility to the positive reviews.

However, mishandling negative reviews can do long-term damage to your company’s reputation. If you have received negative reviews or want to proactively make a plan to handle those reviews when they arise, read these tips and don’t let your reputation take a hit.

NEW YORK - Axia Public Relations developed a scholarship program through a strategic partnership with the Public Relations Society of America and its PRSA Foundation.

(or...They may eat paleo, but audiences want to binge on media)

The digital age has taken its toll on the newspaper business. Newsrooms across the nation have downsized and some have thrown in the towel entirely. The newest generation of consumers spends less time watching traditional broadcast news, opting instead for social media and real-time online feeds to get its news.

Several Northwestern University football players are drawing attention in Chicago as they try to seek representation by a labor union to be recognized as employees by the NCAA.

Will Microsoft shine as the “new kid” in open-source market?

Open-source tech people, meet the new addition to the class – Microsoft.

The year 2013 was one of trials and tribulations for social media. Online social networking grew at an amazing pace last year in terms of membership, integration and valuation, but in doing so it also revealed various inherent issues and potential risks.