May 31, 2013
Gaining positive coverage is great news and certainly a morale boost in that someone thinks you are doing a good job, but why leave it there? Just because you had a story published, does not mean everyone has had a chance to see it.
The very nature of word-of-mouth is that it is viral, but to get the ball rolling, it is in your organization's interest to actively ensure that your message resonates with as many as possible.
Axia's Michelle Heatherly offers these tips on how to remarket your PR coverage for maximum ROI. Click here to open pdf.
Topics: digital PR, public relations, PR tips
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