The Public Relations Blog

Apple, Airbnb and GM might represent three different industries… But their paths have crossed during the past year when they’ve all had to make apologies to the public for their product and service failures.

Because of their sincerity and admittance of responsibility, their customers remain.

How large corporations should focus their PR tactics

You watch and access the national news to find out what’s happening in the world around you. But perhaps you should be aware that a recent study conducted by National Public Radio, the Robert Wood Foundation and the Harvard School of Public Health suggests that this seemingly harmless activity could be creating symptoms similar to those suffered by individuals with post traumatic stress disorder (PTSD).

Why you should add Franchise Times readers to your target audience

For entrepreneurs hoping to start franchises and potential business owners looking to purchase them, there is Franchise Times, the recognized leader for news and information about the franchise industry.  

How to use PR to reach older consumers

In business, everyone talks about reaching that ever-important demographic of 18- to 35-year-olds. They are tech-savvy, have disposable income and aren’t afraid to be trendsetters. But there may be millions of potential customers you aren’t reaching out to or are ignoring altogether: senior citizens.

What you can learn about PR and media from LeBron James

So LeBron James is going back to Cleveland. Whether or not you agree with this decision, you have to be awed by his 40-million-dollar payday. 

We all need our customers to trust us. But trust must be earned – not bought – and the time and effort you spend showing your customers you can be trusted is one of the most valuable investments you can make.

Use PR tactics to cool things off.

Lately, articles about embattled company CEOs have flooded the media. It could be the result of a current issue that has gone horribly wrong, such as that of former Target CEO Gregg Steinhafel, who resigned after a major security breach which left credit card customers vulnerable to identity theft. More often, CEO troubles are caused by the CEO him/herself, usually by saying something inappropriate.

Social media is everywhere and doesn’t seem like it will disappear anytime soon. These days, if your company is not on social media, it’s almost like you don’t exist. Still, many companies have no idea how to take full advantage of this engagement tool or use it properly.

When done correctly, social media campaigns can have a huge impact on moving your targeted audiences through the sales funnel, from lead generation to actual paying and repeat customers. However, to achieve these results, you must know the best methods to make social media work for you long-term. These tactics will help.

Adjust efforts, provide valuable customer experience to maximize profits

Conduct a thorough company audit to maximize your profits in the second half of the year. The value it provides (rightly) makes Starbucks think it can increase prices at will; maybe you can, too. Partner with a firm that understands you, the process and how to get you to the top.