The Public Relations Blog

Michael Politz, executive editor and publisher of Food & Beverage Magazine, wants to build a relationship with those in the industry and help you be successful. To get started, he encourages entrepreneurs, PR professionals and foodies alike to submit information and stories to his magazine.

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It’s time to make some big decisions at your company, and you need feedback and planning advice. Most likely, you call in your vice president, the CAO and CFO, the legal team, an executive assistant or two and maybe even a director of business development. Is PR also at the table? More importantly, do you value his opinion?

According to findings from the eighth Public Relations Generally Accepted Practices study, recently published by the Strategic Communication and Public Relations Center at USC Annenberg, approximately 40 percent of the respondents reported that PR plays an active role in organizational strategic planning. The study further proved that “organizations in which PR is involved in strategic planning are more likely to have better external reputations,” due to a variety of factors, and this trend is expected to continue. To prevent your competition from taking advantage of this trend before you do, you should strongly consider your structure and PR’s place in it.

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This is one story about PR and small businesses. Read What do small businesses spend on PR, How small companies do PR and what big companies can learn from them, PR firms should avoid startups, and Why small businesses struggle with PR firms for more.

 

Don’t just get bigger, get better.

In almost every small business, there is a big company yearning to break free. Even if you’re not actively seeking to significantly grow your company and are happy exactly where you are now, you surely wouldn’t turn down a few more customers and some more profits.

Sir Isaac Newton advocated standing on the shoulders of giants to get bigger. We suggest that you merely try to see the world from their vantage point and not be afraid to think big. No matter how big you are – or wish to become – you can look at how big companies handle their PR and discover ways that you can tailor their methods to fit your needs and increase your profitability.

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There’s the old saying that you get what you pay for, but many companies wonder exactly what they’re buying when they hire a PR firm. In response, PR professionals have developed a number of methods to measure the effectiveness of their work.
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Learn what behavior to expect from your PR agency

When you hire a new employee, you expect him to be conscientious, loyal and ethical. You should require no less from your PR agency.

Since the profession’s beginning, the words “public relations” have become synonymous with terms like “shady,” “unscrupulous” and “spin doctor.” Nonetheless, not all PR firms and professionals are created equal. Ask the right questions to ensure you’re getting a PR agency that stands up for your company’s ideals and reputation.

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Food and beverages have become more than just sustenance. Often, it seems like our whole lives revolve around food, from the ubiquitous business luncheon, specialty offerings at sporting events and carnivals and large holiday barbecues with family and friends, there is almost no place you can go where food and beverages are not at the forefront. Thankfully, we can satisfy our obsession for all things food with outlets like Food & Beverage magazine.

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The days of the lone PR guy, cranking out press releases, called on only when someone majorly screws up, are over. Today’s PR operations are tech-savvy, multifaceted, well-oiled machines that perform on numerous levels and serve as key players in the company’s overall strategic vision.

 

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This is one story about PR and small businesses. Read What do small businesses spend on PR, 5 Things big companies know about PR that small businesses can learn from them, PR firms should avoid startups, and Why small businesses struggle with PR firms for more.

 

At one time, every business was a small business. Even the Wal-Marts and Microsofts of the world started with an idea and a bit of start-up cash. No matter how big you are or get, it’s important to never forget your more humble beginnings.

 

You can probably trace most of the things you do now back to lessons learned when you were smaller. Just as small businesses on the path to growth look to emulate the successful actions of larger firms, big businesses can still learn some things from the smaller companies. One such area is the way they handle PR.

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Recruiting top talent has gotten significantly more difficult in recent years. With the popularity of social media, you can now find out more information about job seekers than ever before. Nevertheless, you should realize that while you are calling references and performing background searches on potential hires, they are checking you out, as well, often using sites like Glassdoor.com.

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Today, everyone is talking about blogging and the fact that if you don’t blog consistently, you’re behind the times and missing out. They are correct.

 

Blogs provide another opportunity to reach your customers as they travel through the sales funnel. You can demonstrate that you care about their business and their lives and serve as a thought-leader, bringing them additional information that helps them make more informed decisions about your product and industry. This is not always easy, so when writing blog posts, it may help to remember that you must always provide V-A-L-U-E.

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