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On Top of PR




Recent Posts:

HARO’s comeback: Modern sourcing for journalists and brands

In this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching.

 

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Topics: media relations, earned media, news media, On Top of PR

How to stay ahead of AI in communication and marketing

In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise. 

 

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Topics: strategy, On Top of PR, artificial intelligence

Exclusives, advances, and embargoes: How to use each ethically in media relations

In this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.

 

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Topics: media relations, earned media, On Top of PR

Navigating AI ethics in public relations with PRSA CEO Matthew Marcial

In this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.

 

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Topics: ethics, On Top of PR, artificial intelligence

Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke

In this episode, AMEC’s CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices.

 

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Topics: measurement, On Top of PR

The PR playbook for getting recommended by AI with Unusual

In this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.

 

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Topics: earned media, On Top of PR, artificial intelligence, AI Visibility

How brands leverage curiosity to drive innovative thinking with Carla Johnson

In this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.

 

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Topics: branding, On Top of PR

Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning

In this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career journey, experiences, and key insights.

 

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Topics: PR tips, On Top of PR

The future of PR in the age of AI with Agility PR

In this episode, Pragya Dubey, Agility PR’s VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.

 

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Topics: news release, measurement, On Top of PR, artificial intelligence

Common mistakes publicly traded companies make when working with the news media

In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.

 

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Topics: crisis communications, corporate communications, strategy, On Top of PR

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