The Public Relations Blog

Connect with your target audience using influencer marketing

Influencer marketing is a process that involves two key elements: communication and collaboration. Axia Public Relations created a visual to show the steps of its influencer marketing process and who’s responsible for completing each step.

Get your PR questions answered LIVE on Tuesday, May 14, at 12 p.m. ET, with a special "Q&A with a Public Relations Pro," webinar. Learn about media relations, online reputation management, and social media.

In celebration of Valentine’s Day, Axia Public Relations is pleased to sponsor a 16-year-old Indonesian student. Oktavia enjoys singing and being in her school band. She aspires to be the top of her class and move to the next grade level. She and her tight-knit family thank Axia for its support.

Owned media describes channels you control. It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. You fully control the content and its distribution. (If you can add, edit, or delete the content, you probably own it.)

Shared media is social media. It’s evolving and continues to build beyond just marketing or the customer service teams using it. Organizations have begun to use it as their main source of communications internally and externally. Shared media includes publishing to social sites, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.

The term earned media describes news content featuring or sourcing your brand, products, or services. It is not paid media or advertising.

Earned media coverage comes from media relations and media outreach also known as media pitching. When successful, it leads to a news outlet including your company, product, service, expert, opinion, or ideas in a news story (print, radio, TV, web, podcast, etc.). This includes newspapers or industry trade publications (blogs, magazines, or websites) featuring, quoting, or mentioning your organization or experts. It’s appearing on a TV morning show or the evening news. It’s what most people think of when they think of PR. Some might call it “publicity.”

Confessions from a daily newspaper editor

Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Here are 10 tips from the newsroom for getting noticed and earning that coveted major media outlet coverage for your company.

Jason Mudd, managing partner of Axia Public Relations, will speak in Toronto on Monday, May 7 to an international conference of PR agency owners.

When it comes to public relations, the term media relates to different channels a brand might use to attract new customers.

There are four types of media:

• Paid (advertising)
• Earned (news coverage)
• Shared (social media)
• Owned (web content)

Public relations experts share their best social media tips and tricks

When used correctly, social media opens opportunities to network and grow for most companies. Social media experts offered their best practices, strategies and tips in order to help your company maximize its online presence.