Website managers should take advantage of the many hosts that install WordPress automatically.
There are many ways to increase your website’s visibility. One way is to have a blog integrated into the website that gives informative content related to your industry and your site visitors.
The problem is that adding a blog to a website can be a bit of work. If you’ve selected WordPress for your blog, it’s easy to set up a blog and add it to your website.
- Let the host do the work
Choose a host that does the job of installing WordPress for you. Lots of hosts come with WordPress pre-installed in them. Once you have signed up, you can start using the WordPress site. There is no need to know how to install WordPress in this case. Kinsta and Goriffic are some hosts that will install WordPress for you.
- Semi-manual installation
Another method is to install WordPress through the settings provided by web hosts. Any typical host will give the option of cPanel, which is the dashboard one uses to access website modification opportunities. The cPanel will contain auto-installers that do the job of adding WordPress to the site. This is a step up from updating the whole process manually.
- Subdirectory and subdomain
You can create two different methods to install WordPress on your website.
Two of the most popular ways are adding a subdirectory or a subdomain into your website’s primary domain. This is how an example how each will look like
Functionally, both are the same. There is no proof that Google favors one over the other when ranking on SERP.
The process is simple. Navigate the installation through the cPanel, which will have the “Add Domain” option. All you need to do is give it a name. Once the name is ready, install WordPress.
In case you are going to use more than one WordPress site, it is always best to use the multisite setup. What is left to do is choose a theme for the blog. The WordPress theme directory is a place to find lots of themes to play with.
Installing WordPress as a subdomain more or less follows the same procedure. Choose the domain you want to use, pick a name and theme, and run it on your website. Both methods set up a navigation menu for the website and the blog, making switching between layouts easy.
WordPress, while popular, is often not the right solution for national brands. In that case, we highly recommend exploring HubSpot and other marketing automation platforms for inbound marketing that also provide a content management solution.
Axia Public Relations knows a confluence of news, social, and web stories are necessary for any website to build a narrative that can be sold. We also have a blog that is extensive and adequately integrated into our website. Contact us to develop content for your website too.