The Public Relations Blog

5 reasons why blogging is so important

Creating content is one of the most important tasks inbound marketers handle. There are myriad kinds of content you can create to engage your customers. For example: e-books, social media posts, infographics, videos and blog posts, to name a few. Blogging is one of the most important of these.

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Topics: Public Relations, Featured, Content Management, Inbound Marketing

5 surefire content tips to boost your inbound marketing success

Attracting new visitors to your site is not always easy, but what’s even more difficult is to convert the visitors you do have into customers. Engaging your audience with captivating content is the best way to keep your customers coming back to your business. It’s important to keep in mind that not all content is created equal. It’s possible that your particular audience may be interested in different kinds of content than you are providing. Here are five tips to help you engage your audience and kickstart your inbound marketing strategy’s success.

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Topics: Public Relations, Featured, Content Management, Inbound Marketing

What is smarketing?

How to use this new concept for better lead generation and increased profits

In business, new terms get bounced around all the time. One such word you may be hearing more frequently is smarketing, but exactly what is it? Are people referring to smart marketing? Marketing for schmucks? Actually, it’s a major part of doing business today.

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Topics: Public Relations, Featured, Inbound Marketing

5 more ways to create blog post topics

When used regularly and wisely, blogs are useful tools for driving two-way communication with audiences. Over the years, Axia Public Relations’ team members have fielded questions about the relevance of blogs and whether businesses should even bother, given concerns surrounding time investment and lack of topics. In short, it’s important to view your blog as an active extension of your business. To help with content creation, we’re sharing another short list of ideas to inspire blog neophytes.

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Topics: Public Relations, Featured, Social Media, Content Management, Blog, Inbound Marketing

5 ways to devise creative blog post topics

You probably already understand the positive attributes of creating and maintaining an active and unique blog. The most successful and followed blogs often focus on a particular theme (cooking, parenting, etc.) or are oriented toward a specific area of expertise (public relations, scientific discovery, etc.). Followers value the useful nuggets they are able to glean from each post.

But how can you constantly keep things fresh, especially if you have limited resources and time to consistently create posts of interest to key demographics?

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Topics: Public Relations, Featured, Inbound Marketing

How to build personal relationships with the media

Strong media relations are important to your company’s earned media coverage

Earned media coverage is more credible and resonates with audiences more successfully than advertisements. Media relations is one of the key responsibilities of public relations practitioners. Any company can send out a press release; anyone can email a news correspondent. But building personal relationships with the media is what will make earned media coverage accessible for your organization.

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Topics: Media Relations, Public Relations, Featured, Inbound Marketing

The benefits of PR managing social media

Learn why you shouldn’t let just anyone manage this vital tool

To do business today, everyone says you must post, tweet, share, update, like, pin, snap and follow on a daily basis. You also have to take great care to prevent costly mistakes and pay close attention to what others are saying about you. This is in addition to everything else you do to keep your business successful. How do you find the time?

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Topics: Public Relations, Featured, Social Media, Inbound Marketing

How Firehouse Subs capitalized on bloggers and 6 ways you can, too

Invite local bloggers to build awareness locally for your national brand

Firehouse Subs is one of America’s leading fast, casual sandwich franchise restaurants. Brothers Chris and Robin Sorensen founded Firehouse Subs in Jacksonville, Florida, in 1994, creating a brand out of their personal history as firefighters. Their company now boasts 903 locations in 43 states and Puerto Rico, with international expansion to Canada and Mexico planned for the near future. How did the franchisor build such an impressive brand and reputation?

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Topics: Media Relations, Public Relations, Featured, Social Media, Inbound Marketing, Franchisors

Maximize your social media efforts using PR and the right images

Learn more about this important topic to ensure eyes on more of your posts

Why aren’t consumers reading, liking and sharing your social media posts more often? Perhaps your images are to blame. Thankfully, our cool friends at Sprout Social have developed an amazing guide to help ensure that your images are sized correctly.

We spend lots of time determining what kind of information clients should post to each social media platform. However, many don’t understand the importance of the accompanying image.

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Topics: Public Relations, Featured, Social Media, Inbound Marketing

8 lessons learned from the mob mentality of social media

How your company should respond to a social media attack

A great illustration of mob mentality is the scene in Disney’s Beauty and the Beast when the townspeople amass and call for the Beast’s head. Can you imagine what that would be like today if the mob flocked to social media and the Beast was a company that people felt had “wronged” them in some way? The Beast would have a sea of virtual torches and pitchforks at his company’s door. Without a PR firm, that business could be doomed.

Navigating social media and the public can be tricky. A single negative post concerning even a well-established company can go viral in an instant.

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Topics: Public Relations, Featured, Crisis PR, Social Media, Reputation Management, Inbound Marketing, Online Reputation Management

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