The Public Relations Blog
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When it comes to public relations, the term “media” relates to different channels a brand might use to communicate.
Axia Public Relations focuses on earned media, shared media, and owned media. We prefer calling it news, social, and web since people are more familiar with those terms. Your company’s PR campaign should include all three categories.
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Topics: social media, news media, web media
No matter the topic, bloggers want their posts to capture their readers’ attention. In seconds, a reader makes the decision to continue reading or to click away. These 10 tips will help you capture your readers’ attention and keep them engaged throughout your post.
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Topics: public relations, owned media, web media
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