The Public Relations Blog
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In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.
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Topics: branding, On Top of PR, solocast, artificial intelligence
In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.
Tune in to learn more!
Read More
Topics: measurement, On Top of PR, solocast
In this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.
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Topics: On Top of PR, solocast, artificial intelligence, AI Visibility
In this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.
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Topics: PR tips, corporate communications, On Top of PR, solocast
In this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.
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Topics: earned media, news media, On Top of PR, solocast
In this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.
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Topics: media relations, earned media, On Top of PR, solocast
In this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career journey, experiences, and key insights.
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Topics: PR tips, On Top of PR, solocast
In this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content*, according to 2025 Muck Rack research, and how brands can lead with media relations in the age of AI.
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* Muck Rack's 2025 Generative Pulse data shows that 95% of AI-cited links are organic, non-paid media. At Axia, we categorize those sources as PR content because they're built entirely on earned coverage, executive thought leadership, and strategic web media.
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Topics: SEO, On Top of PR, solocast, artificial intelligence
In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms.
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Topics: earned media, news media, On Top of PR, solocast
In this solocast episode, Jason Mudd discusses what journalists want from your media pitches.
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Topics: media relations, earned media, news media, On Top of PR, solocast
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