The Public Relations Blog

Reel in more customers by enhancing your content strategy with video

The buyer’s journey is changing. With the popularity of online review sites and social media, prospective customers now travel through more than half of the traditional sales cycle before ever contacting your company. However, some aspects do remain constant. You still must generate leads, deliver exciting content and close the sale. Videos are a great tool that many PR professionals use effectively at each stage of the sale cycle – and so can you.

Build on your company’s future and increase profits with the right tools

Is your general contracting company name well known in your industry? Do clients and prospective employees seek out your construction firm over your competitors? Are you using social media and other technologies to their full potential in reaching prospects and increasing sales? If you answered “no” or “I don’t know” to these questions, then your company can benefit from PR.

Learn why PR is important and how to use it effectively for branding and business strategy

Entertainer Milton Berle said, “If opportunity doesn’t knock, build a door.” In business, if customers are not knocking down your door, it may be because you need to build credibility first, and public relations can help.

You cannot build credibility in a day. However, there are strategies you can adopt today to lay a strong foundation of trust and develop a solid reputation, using public relations tools and techniques.

Use PR to make the most out of this vital outreach tool

You already know you need to promote your business so that people know who you are. Public speaking engagements provide an ideal way to get in front of your target audience, demonstrate your industry expertise and position your company and CEO as thought leaders.

Pokemon isn't just for kids anymore; businesses are joining the fun.

The “Pokemon Go” craze is a great opportunity for companies to get creative and entice people to visit their businesses and even reward them for doing so. And it’s all thanks to a cartoon created more than 20 years ago.

Use these 8 steps from PR to build long-term brand awareness for recognition and profits

There are numerous companies with names that are well-known worldwide, such as Band-Aid, McDonald’s, Toyota and Apple, just to name a few. You might dream of one day making your company a household name, but is that the only way to achieve success?

How to use this new concept for better lead generation and increased profits

In business, new terms get bounced around all the time. One such word you may be hearing more frequently is smarketing, but exactly what is it? Are people referring to smart marketing? Marketing for schmucks? Actually, it’s a major part of doing business today.

PR guidelines for choosing the spokesperson role wisely

Oliver Wendell Holmes, Sr. said, “Speak clearly, if you speak at all. Carve every word before you let it fall.” So, who is speaking for your company?

Use these insider tips to improve visibility for your company

In public relations, perhaps the most common concern we hear from companies is their inability to attract positive media coverage. Now that news is a 24-hour operation and new online publications are popping up all the time, it seems like getting media coverage should be easier; but for many, it remains elusive.

Learn how to boost sales and company morale – and gain some bragging rights in the process

Do you see your competitors touting their top-ranked services or award-winning products? If you’re not in the awards game, you may be feeling left out and wondering how to get in on the action. Awards can come with a significant submission process, so if you want to catch up with your competitors, here’s how to get started.