The Public Relations Blog

Some people believe that press release syndication services are a dying art. However, with so many of these sites existing, it’s hard to believe distribution services are going away anytime soon. Press release syndication services are still an effective way to spread your company’s news. And have no fear; whether you call them news releases or press releases, the distribution platforms are still the same.

Press release syndication services provide a way to get your company’s news in front of numerous people, including reporters. I’ve had great success with publishing news releases on distribution sites and securing interviews and coverage. Keep in mind, however, the best way to gain media coverage is to build lasting relationships with reporters.

In my opinion, there are three giants in the industry as well as several cost-effective ways to distribute a news release. The more informed you are, the more success you’ll have in your efforts.

You know social media requires dedication, and you’re posting regularly. However, you can’t seem to get your audience to engage with you. If you’ve put some effort into your company’s social media channels, it’s frustrating when your engagement stats are flatlining. Here’s what might be wrong:

6 things you should never do on social media

Wondering how to improve your social media presence? Here are some tips on what not to do to help you in your journey to social media greatness.

In an ever-changing marketing world, choosing your strategy, planning for success and implementing it could be the difference between positive and negative revenue results. If you’ve tried traditional marketing methods, such as cold calls and cold emails, with little or no success, it may be time to learn about inbound marketing and inbound public relations.

4 reasons the popular app is rated only two stars

A new app, Sarahah, is flooding news feeds with anonymous message requests and “honest and constructive criticism” snapshots. Users can share their Sarahah link asking for feedback and then share the messages on their social media. The app claims its purpose “helps you in discovering your strengths and areas for improvement by receiving honest feedback from your employees and your friends in a private manner.” So why is the top trending app in the App Store rated only two stars?

Your company’s website content seems stale and your leads pipeline is dwindling. You want to improve the way your company reaches prospective customers, so how do you do it? One of the best ways is through inbound marketing, which utilizes HubSpot’s methodology to attract, convert, close and delight prospects. It’s the future of marketing. Once you decide inbound is the best option for your company, you need to decide who will direct your company’s inbound strategy and efforts.

There are two options: hire a Hubspot-trained agency or hire an internal inbound marketer.

4 ways to drive traffic to your website

These days, it’s not enough for your marketing department to make cold media pitches, write news releases and send cold emails to journalists, hoping to get coverage. In this digital marketing age, your corporate marketing department needs a more comprehensive strategy – one that will attract customers and bring the media to you. The answer for your business and your marketing department may be inbound public relations.

Get more traffic to your site by starting a blog

Most companies understand that a professionally created website and well-managed social media strategy are a must. These things convey your company mission and help you to connect and engage with your target audience. And yet, you need another content marketing element to achieve your business’s full potential: You need a blog. Why is blogging so critical for your business?

Your company won a prestigious award. Why isn’t it making the news? The news business is a highly competitive industry. Awards are often not as newsworthy as you think and wish they were. Most media outlets consider awards to be fluff. And if it’s an annual award, it’s tired, they say. And when the award is issued by a competing media outlet, the media acts like a jealous lover.

When Anthony Scaramucci took the helm as White House communications director, he captivated the media. His interviews and public conversations contained unexpected, controversial commentary alongside colorful language that wasn’t particularly suited for all. Many media pundits scratched their heads at the absence of media relations protocol and were surprised at his ill-mannered bluntness. Some believed that, had Scaramucci invoked the phrase “off-the-record,” he could have delivered information to reporters any way he wished without coming across to the public as inept in media relations.