Search engine optimization (SEO) is a controversial topic for many marketers. With Google often changing its algorithms, some companies doubt whether SEO should remain an important part of their online marketing efforts. Google strives to bring the best search results to its users based on how people interact with content. By incorporating these techniques, you can optimize your company’s marketing endeavors.
- Remember high-quality content is critical.
Search engines work to make sure that users receive only the best and most accurate search results rather than the thousands of spam content pieces. It’s no longer enough to have tons of content to rank high on Google. Your content must be of great quality. Content and SEO practices go hand in hand these days. Create valuable, interesting, original content – and incorporate keywords and phrases – so Google evaluates and ranks your site high in its results to get proper visibility for your brand.
- Consider the way users interact with your company.
More and more users are searching for information on their mobile devices. Making content mobile-friendly is a SEO must-do. As mobile searchability becomes more widespread, people are using voice search options. Incorporating natural patterns of speech into your long-tail keyword phrases is a vital SEO practice.
- Create a great user experience.
Good SEO practices allow site visitors to access and find quality content effortlessly. Search engines want websites to load quickly, navigate easily and offer valuable, original content. If you want your site to rank at the top of Google’s results, it’s critical you provide a seamless user experience.
There’s no doubt that search engines process their results differently now. However, SEO still remains important. Good SEO practices will ensure that potential customers find your brand organically on Google and will demonstrate your company’s authority.
Axia Public Relations’ PR professionals will use the best inbound practices to grow your business online and boost your brand’s visibility. Download Axia’s Inbound Marketing Guide today to learn more about how to move beyond old-school marketing tactics.
Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge. Yulia has worked for Axia Public Relations since July 2015. Learn more about Yulia Dianova. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.
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