When you know what to measure, you can reach your business goals more easily
Are you getting your money’s worth from your public relations efforts? It’s a question asked every day in conference rooms and strategy sessions, but many companies don’t know how to tell or even what they should measure in order to determine the answer.
No company of any size can afford to waste money. You need to ensure that PR initiatives are working to increase your customer base, visibility and profits. With help from Axia Public Relations and our PR PRoof system, you can take away the guesswork when measuring PR success.Read More