The Public Relations Blog

In this episode, Pragya Dubey, Agility PR’s VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.

Tune in to learn more!

As search evolves from links to language, the humble press release is experiencing a powerful resurgence. Not as a tool for vanity metrics or mass wire spam, but as a strategic asset that feeds both generative AI models and answer-based search engines. Smart brands are rediscovering how to use news releases to shape how they’re understood, quoted, and recommended by machines.

You’re losing access to the stories that shape your community every single day. Your local news isn’t just headlines; it’s how you stay informed about school board decisions, city council plans, neighborhood events, and public safety issues that affect your daily life. Without dedicated local journalists, you miss out on the details that matter most to you. This decline isn't just about jobs. It's about the loss of community voices.

Reach niche audiences more effectively but risk visibility using tier-two wire services.

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.

News release wire services are useful for companies to distribute their news to wider audiences. Tier-two services have less reach than well-known and widely used tier-one services such as PR Newswire and Business Wire; however, tier-two services have acute advantages specific to the outreach they can offer.

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 

News releases are an important tool for businesses to communicate their news to the public while increasing visibility and credibility and driving traffic and leads. However, one of the challenges of news release distribution is getting the release in front of the right audience. 

This is where commercial newswires come in. Commercial newswires are third-party platforms that distribute news releases to a network of journalists, bloggers, and media outlets. However, consider the pros and cons of using a commercial newswire for news release distribution.

Targeting, personalization, captivating pitches, and relationship building are key for earning media coverage.

Sending out a news release is a common practice companies and organizations use to earn media coverage. Sending a release out over the wire doesn't guarantee you'll get journalists to cover your story, but there is a method to the madness. Follow these four best practices to improve your chances of turning your release into earned media coverage.

Visuals grab attention, tell a story, and expand coverage.

Companies might focus entirely on crafting the perfect headline and copy to earn media coverage from a news release. However, the power of compelling images, videos, infographics, and other visual assets is just as important for catching a journalist's attention and getting your story covered.

There are three key reasons why multimedia is essential in your news releases.

Avoid forgettable and vague headlines with these quick tips to make for a better news release.

News releases enable organizations to inform the media and public about key developments within the company. But with limitless information competing for attention, writing effective headlines is critical to stand out and earn consumer clicks. 

Both agencies distribute information to media outlets and the public, but they serve different purposes.

Newswire services and press release distribution wires are both valuable tools for communicating with the media, but they serve distinct purposes.

News releases focusing strictly on news value are more effective than press releases in today's media landscape.

In the world of public relations, there are two main types of releases organizations use to garner media attention: the press release and the news release. Though they may seem similar, news releases are more valued in today’s media landscape due to their higher news value and more journalistic style.

So what’s the difference?