The Public Relations Blog

Strategic insights provide valuable data to direct tactics and objectives for your public relations campaign.

 

Axia Public Relations specializes in news media, social media, and web media. Your company’s strategic PR plan may include all three categories.

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Recently, an overseas company contacted our public relations agency looking for earned media coverage in the United States for its coupon bargain retail website.

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Rethink media relations’ role in your communication strategy

Earning media coverage for your company is more difficult than ever. Newsrooms are smaller and journalists cover multiple beats and report for multiple platforms. Additionally, there are more opportunities for advertising. It’s time to rethink media relations and understand its role in your overall communication strategy.

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"What's newsworthy?" It mostly comes down to geography and subject matter.

 

Recently, someone asked me, “How would you define the word 'newsworthy?'” Great question; allow me to elucidate.

 

News elements 
What makes a story newsworthy? Pay close attention to these 10 elements of newsworthiness to see which apply to your particular announcement. These elements are also called "news values" because they give a story news value. Good news stories have more than one of these elements to help increase earned media coverage.

 

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Newsjacking – it’s not a new term, and it continues to be an enticing concept for public relations professionals. Why? Because at its essence, it echoes some of the core operations of smart public relations: Act quick, respond proactively and with valuable information, and aim for results in quality earned news coverage.

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