The Public Relations Blog

Discover why PR is key to effective marketing and communication plans, boosting authority, pipeline, and measurable revenue results.

Learn how to adapt marketing and communication plans for AI search with messaging, content, and media tactics that boost trust and visibility.

Marketing and communication plans are changing fast with AI search. Search is no longer just a list of blue links. People ask full questions to tools like Google SGE, ChatGPT, Gemini, and Copilot, and they expect clear, simple answers in seconds. Those answers are shaping how buyers, partners, job candidates, and reporters see your brand.

Don't wait for a viral review or a product fail to test your resilience. Learn how to audit your crisis plan this month to ensure your Q2 launches stay on track when the heat rises.

Should PR pros rethink industry degrees, departments, and job titles?

Many organizations interchange “communication” and “communications” in department names, job titles, and agency branding. However, there is an important distinction between these two terms business leaders and industry professionals often overlook.

Steve Boehler discusses what the CMO job consists of and what characteristics make a great CMO.

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Guest:

Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.

Scott Miller discusses how to learn from your communication mistakes to develop brand success.

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Guest:

Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books.

Active listening can boost PR efforts and help you on a daily basis

Listening and broadcasting are two of the most fundamental elements of communication. However, in the world of public relations, it’s easy for PR beginners to simply broadcast over and over, never listening to what’s going on around them. PR pros know that listening is not only important, but there’s a specific kind of listening you should be doing for PR success: active listening.

When it comes to media relations and corporate communications, PR pros should follow AP Style

Anytime you communicate with a client or customer, you make an impression on behalf of your company. You want to represent professionalism and quality of content, and your written communications are simple ways to do that.

Spelling and grammar mistakes make your company look unprofessional, sloppy, and uninterested. If you don’t ensure all your written communications are error-free, it looks like your company didn’t put forth the time and effort to produce its very best work. Clear, consistent copy editing improves your company’s corporate communications.

Understand how goals can help your company grow

Whether you’re planning for the next several weeks or several years, business goals are the key to growing your company. In order to reach your goals, you can’t just rely on blind hope; it takes both strategy and teamwork.

When you say the word “but” in a conversation, people tend to dread the remainder of your sentence. This one simple word has an extremely negative connotation.