The Public Relations Blog

A private equity company recently asked our public relations firm 18 questions as they seek a strategic PR partner. We thought their questions were relevant and sharing it might benefit a broader audience like you in better understanding what PR agencies do, what to look for when hiring a PR firm, and how to work well with them.

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation. 

Companies task public relations agencies to design comprehensive crisis management plans that limit risks to their brands. We craft specific messages for employees, investors, customers, the public, and news outlets. Insufficient external and internal communications can cause the following:

• Operational response failure

• Stakeholders reacting negatively

• Public perception that the company is inept and, even worse, criminally negligent

• Sever impact on the company’s brand, reputation, and finances 

Guest Nicole Balsam, former management consultant at Capstone Hill Search, shines light on how to make your resume stand out or fill an open job position with top PR talent.

Guest:

Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.

Topic: 

The one with Nicole Balsam on how job seekers can improve their resumes and hiring managers can fill open positions with top PR talent.

Learn which type of PR agency client you are with Susan Baier, president of Audience Audit.

Guest:

Our episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences.

Topic: 

The one with Susan Baier on how figuring out what type of client you are can help you find the right PR agency.

Why you should analyze every aspect of your competition

Knowing what your competitors are doing can put you ahead in your industry. Here are some things you can learn from your competitors:

Knowing inverted pyramid and the five Ws/H will set you up for success.

The first few sentences of your story are everything. They state the facts, set the mood, and grab your reader’s attention. When written correctly, they capture the heart and soul of your story and convince your reader why what you’re saying matters. When written incorrectly, the reader may leave your page, click on a new site, or possibly lose interest in your company’s work altogether. 

So what are these first few sentences, and how do you write them effectively?

Learn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Topic: 

The one with Jason Mudd on how hiring an in-house PR professional compares to hiring a PR agency.

Our founder and CEO, Jason Mudd, recently completed a pre-interview with a business TV news show. Although the interview doesn’t air for several weeks, here are some of the answers he shared during the initial Q&A.

Marketers should take note: Men are finally migrating to Pinterest.

Men are taking on the aesthetically pleasing world of Pinterest, and public relations and marketing professionals should take note.

Pinterest is an American image sharing and social media service designed to enable saving and discovery of information with images and, on a smaller scale, animated GIFs and videos. This is done by scrolling through and saving pinboards.

Although women make up 60% of the app, male numbers have been on the rise since the beginning of quarantine in March 2020. 

When a news outlet, PR agency, strategic partner, or vendor requests your logo, you should send them your transparent logo(s) in high resolution and vector format. Why does this matter? Let’s explore each concept.