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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Top 10 Reasons Clients Love Axia Public Relations


If you've visited our Facebook page (Facebook.com/AxiaPR), you know that lots of people "like" Axia Public Relations.


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Topics: public relations

Specialized Public Relations: Why hiring a niche PR firm is a bad idea

If you think hiring a PR firm that specializes in your industry is the best way to promote your company, think again.


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Topics: public relations

Media Relations: Scaring up some great coverage


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Topics: media relations, public relations

Axia is seeking the best to fill two new public relations jobs in Orlando

Axia Public Relations needs help recruiting the best Central Florida candidate for one of two new career opportunities with our growing public relations firm.


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Topics: public relations

6 Things You Need To Know About Social Media Marketing

Over the past 10 years, social media marketing has gradually overtaken advertising as the favored marketing outlet for businesses.


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Topics: digital PR, SEO, shared media

How Did This Happen to the Gap? Don’t Let It Happen to You

The clothing retailer that most of us grew up with is no longer on our radar screen as “the” store to shop at. In fact, it hasn’t even been on our “stores to shop at” for a number of years now. What happened to this once clothing emporium and shrine to casual wear? Did the Gap change, or did we? Apparently, we changed, but the Gap didn’t change with us. It remained stagnant.


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Topics: public relations, crisis communications

Good PR: Are You on the Same Channel As Your Customers?

Newspaper readership is declining, yet more people are reading the news on the Internet.


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Topics: public relations

What is PR? The Power of a Click

Whether it’s the TV remote or your computer mouse, our society now runs on a “give it to me now or I’ll click you” model of communication. What is PR? Sometimes it's the power of a click.


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Topics: digital PR, public relations

Public Relations: Start with Great Customer Service

With similar companies selling similar products at similar prices to similar target audiences, there is only one critical element that differentiates one company from another — and that’s great customer service. Defining great service and implementing a service philosophy can be as lengthy as “War and Peace” or as short as one word, like “Wow.”


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Topics: public relations

Crisis PR: It Just Wasn’t a Good Month For Starbucks

Here’s how one simple marketing mistake unraveled into a 30-day public relations and sales nightmare for Starbucks, all because of one simple e-mail blunder:


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Topics: digital PR, public relations, crisis communications

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