The Public Relations Blog

PR Tip:

Axia’s 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

February 2011: 60-Second Impact

With growing product availability, promotions and an increased use of smart phones, companies must set themselves apart by creating a clever publicity campaign. To boost your company’s profits, send standout messages using new and old communication channels.   

Estimated Reading Time: 60 Seconds

January offers an atmosphere of renewal and risk-taking, and even small, creative changes can positively impact your business. By veering from tradition and growing simple, innovative efforts, you can set your company apart.

In every industry, consumers encounter similar products and companies. To capture the attention of potential customers, you must broadcast the story of your business and cultivate a strong online presence in search engine results.

Blockbuster's attempts to boost customer and online service came too late to prevent bankruptcy. Instead of sticking with a static course of action, forming a flexible plan for the future can secure your company's success.

Miller Lite and Shane Matthews host Jacksonville events to raise funds for Gulf oil spill cleanup while promoting new Vortex bottle

Twitter can be a valuable source for sales leads and participating in the conversation while smartphone applications can help set your business apart from the competition.

When Kenston Powell purchased the Maxwell Agency, it was a well-respected insurance agency specializing in religious institutions. Powell felt the name just wasn’t right for future growth prospects. 

Advance Rehabilitation specializes in physical, occupational and speech therapies, on-field athletic training and sports medicine. Prior to working with AXIA, the chain had no unified brand identity across the 20 markets it served. 

Despite the hype around social media websites, you can’t forget the importance of e-mail marketing and offline conversations for your business.