The Public Relations Blog
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January offers an atmosphere of renewal and risk-taking, and even small, creative changes can positively impact your business. By veering from tradition and growing simple, innovative efforts, you can set your company apart.
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Topics: public relations, PR tips
In every industry, consumers encounter similar products and companies. To capture the attention of potential customers, you must broadcast the story of your business and cultivate a strong online presence in search engine results.
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Topics: public relations
Blockbuster's attempts to boost customer and online service came too late to prevent bankruptcy. Instead of sticking with a static course of action, forming a flexible plan for the future can secure your company's success.
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Topics: public relations
Miller Lite and Shane Matthews host Jacksonville events to raise funds for Gulf oil spill cleanup while promoting new Vortex bottle
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Topics: public relations
Twitter can be a valuable source for sales leads and participating in the conversation while smartphone applications can help set your business apart from the competition.
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Topics: public relations, shared media
When Kenston Powell purchased the Maxwell Agency, it was a well-respected insurance agency specializing in religious institutions. Powell felt the name just wasn’t right for future growth prospects.
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Topics: public relations
Advance Rehabilitation specializes in physical, occupational and speech therapies, on-field athletic training and sports medicine. Prior to working with AXIA, the chain had no unified brand identity across the 20 markets it served.
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Topics: public relations
Despite the hype around social media websites, you can’t forget the importance of e-mail marketing and offline conversations for your business.
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Topics: public relations, PR tips, shared media, 60-Second Impact
It’s been a year to forget, a year to remember and a year to learn. Everything old is new again – and that’s the mantra for 2010.
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Topics: media relations, public relations
It’s time to get your business out of survival mode, plan for the new year and invest in the most-proven marketing strategy – human trust.
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Topics: public relations, PR tips
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