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What does Miller Lite, a Vortex, the Gulf Oil Spill and Shane Matthews have in common?


Miller Lite and Shane Matthews host Jacksonville events to raise funds for Gulf oil spill cleanup while promoting new Vortex bottle


Audubon to receive $2,000 donation; Fan to receive "Free Beer for a Year" contest if "Caught with a Vortex"


Thursday, Miller Lite and retired Gators/NFL quarterback Shane Matthews join forces to raise awareness and funds for the Gulf oil spill disaster relief with a series of Jacksonville events promoting Miller Lite’s new summer Vortex bottle.

Jacksonville residents will get an opportunity to help save wildlife affected by the Gulf of Mexico oil spill crisis.

Miller Lite will donate to the Audubon organization $1 for every autograph Matthews signs and $2 for every person the Miller Lite promo team spots drinking a Vortex bottle, for a total guaranteed donation of $2,000.

Armed with Vortex bottles, Miller Lite’s “Street Team” will join Matthews in visiting local retail stores and Ale House Restaurants. The entourage will buy Miller Lite for fans, so they can taste, sample and experience the new Miller Lite Vortex bottle for FREE.


Miller Lite is introducing Jacksonville beer lovers to the Vortex bottle that is specially designed with interior grooves to allow the great pilsner taste of Miller Lite to flow right out.


1. Good opportunity to interview consumers about their reasons for attending the event, the oil spill and their opinions about the spill’s impact on Florida.

2. Matthews can speak about the Gulf oil spill’s impact on Florida, plus the upcoming football season and football news.

3. Local Audubon representatives will be available for interviews.

4. The new Miller Lite Vortex bottle is the best beer bottle innovation since the twist-off cap.


1. Noon to 12:45 p.m. - Hodges Walmart (1172)
13490 Beach Blvd., Jacksonville, FL 32224, 904-223-0772

2. 1:10-1:55 p.m. – Total Wine (St. Johns Town Center)
4413 Town Center Parkway, Jacksonville, FL 32246, 904-998-1740

3. 2:20-3 p.m. – San Jose Walmart (1082)
10991-1 San Jose Blvd., Jacksonville, FL 32223, 904-260-4402

4. 6-6:45 p.m. – Orange Park Ale House
1756 Wells Rd. #A, Orange Park, FL 32073, 904-278-4600

5. 7:45-8:30 p.m. – Southside Ale House
9711 Deer Lake Ct., Jacksonville, FL 32246, 904-565-2882

6. 9-9:45 p.m. – Hodges Ale House
3238 Hodges Blvd., Jacksonville, FL 32224, 904-821-5687


About Shane Matthews

Matthews played football at Pascagoula High School in Pascagoula, Miss. Pascagoula is a major Gulf Coast industrial city whose community depends on the oil and fishing industries living harmoniously. A former American college and professional football player, Matthews was an NFL quarterback for 14 seasons. He was also inducted into the University of Florida Athletic Hall of Fame as a "Gator Great.”

About Audubon

The Duval Audubon Society serves Clay, Duval and Nassau Counties. Its mission is to conserve and restore natural ecosystems, focusing on birds and other wildlife, for the benefit of humanity and the earth's biological diversity. Audubon personnel across Florida are marshalling resources to respond to the looming disaster by preparing for impacts on birds, wildlife and important habitats as the spill makes landfall.

About Miller Lite Vortex Bottle

The breakthrough Miller Lite Vortex bottle provides a noticeably different drinking experience as the great pilsner taste flows right out. On "Vortex Day," consumers around Jacksonville will be encouraged to "Get Caught with a Miller Lite Vortex Bottle."

The Vortex bottle features specially designed grooves along the neck interior that "create a vortex as you're pouring the beer," according to Miller Lite executives. The brand's goal is to create excitement and give consumers another reason to choose Miller. The bottle is 100 percent recyclable.

Fan can follow the event on Twitter @vortexjax, www.twitter.com/vortexjax.


AXIA at 904-425-6652, ext. 700


Topics: public relations

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