The Public Relations Blog

How important are bloggers to PR mix?

How important are bloggers to PR? How do PR pros build good relationships with bloggers? Jason Mudd, APR explores both questions in the latest PR Week Master Class:

Have you been thinking about how to hire a PR firm?

The Jerry Sandusky trial for child sex abuse represented the public end to the tragedy for the victims, but it also represented a public relations opportunity for a group dedicated to giving a voice to the victims of child sexual abuse.

Many of your most valued employees are already using social media, so why not encourage them to share and promote the values of your company on these sites? At the same time, you must help ensure they're protecting the privacy and integrity of your company. Company policy should apply when your employees are engaged in social media for work purposes and at work, but also during their own personal time.

Whether you call it earned media or managed media, most users know it as social media and it's here to stay. But, it's not enough to have a social media presence anymore. Social media managers are using specific strategies to encourage consumers to share links and extend the value of their social campaigns.

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

December 2011 – Year End Issue

As the new year looms before us there are always new ways to position yourself in front of your customers. Focus first on your team and then strive to establish yourself as the competitive edge in the field. 

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

November 2011

Your social media content should serve as an advertising campaign. If your potential customers are smartphone users, develop a digital presence friendly to a mobile interface. If you’re not in front of your customers, you can’t hope to sell anything to them – we can help put you there.

Estimated Reading Time: 60 Seconds

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

March 2011: 60-Second Impact 

Harness the rapid pace of the Internet by creating positive customer encounters and landing in the top search results on Google Places. Together, these actions will generate positive conversations about your company and secure its sales growth. 

Estimated Reading Time: 60 Seconds

PR Tip:

Axia’s 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

February 2011: 60-Second Impact

With growing product availability, promotions and an increased use of smart phones, companies must set themselves apart by creating a clever publicity campaign. To boost your company’s profits, send standout messages using new and old communication channels.   

Estimated Reading Time: 60 Seconds