The Public Relations Blog

Clear link paths improve your web media presence by making content more trustworthy and searchable — starting with your web media.

Learn how to adjust your PR strategy to make your brand stand out and secure earned media even during crowded news cycles with these expert tips.

1. Amazon’s internal blunder leads to global outage
2. Authenticity is essential for modern communications and reaching Gen Z
3. 60-second close: Build brand trustworthiness with credibility and consistency

AI tools now favor trust signals like earned media. Learn how AI relations help your brand earn visibility through credibility, not keywords.

Discover how a well-crafted Instagram bio builds trust, supports media efforts, and strengthens audience engagement in social media management.

In a courtroom, even the most confident witnesses often get the story wrong. They remember what they think they saw — not what actually happened. The same problem happens in marketing every day.

Companies ask new customers, “How did you hear about us?” and then take those answers at face value. Unfortunately, people are unreliable narrators of their own buyer journey. Human memory isn’t a recording; it’s a reconstruction.

As a result, marketing teams build reports, dashboards, and even budgets on faulty self-reported attribution — and that can lead to costly, misleading conclusions.

Shape stronger award entries by using public relations services to tell compelling stories and boost long-term brand visibility.

Discover how LinkedIn polls may harm your brand and learn credibility-boosting strategies for effective social media management on LinkedIn.

As Google prioritizes trust, a strong AI relations strategy helps your brand earn long-term visibility through credible, validated content.

Recently, I was interviewed by a leading enterprise technology publication about the lessons corporate leaders can learn from the AWS outage. The conversation revealed something every brand — not just cloud providers — should take seriously: Crisis communication is as critical as technical resilience.