PR strategy in a transforming experience economy

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1. Epic Universe’s opening day dominates social media with viral organic posts

Universal’s Epic Universe opens May 22 — the first major theme park to open in Florida in 25 years. Universal estimates it will generate $2 billion in revenue for Florida and create over 17,500 jobs in its first year.
Theme parks, attractions, and family entertainment centers have an opportunity to seize social media buzz with themed campaigns, influencer collaborations, and co-branded content tied to immersive spaces.
Friends and family of Epic Universe employees flooded social media, setting a new benchmark in PR storytelling and immersive experiences.

Lowe's Home Improvement implemented a strategic shift, rolling out its “Total Home Strategy,” which includes store closures in underperforming sectors. The rollout prioritizes digital growth, pro clients, and driven services, signaling a critical PR moment for brands in the home services arena.
The pivot emphasizes an omnichannel experience and pro market growth, opening doors for PR pros to showcase clients as innovative thought leaders and ready partners in home improvement.
However, closing several stores could lead to community backlash, highlighting the need for a crisis communications plan.

As industry titans like Universal and Lowe's make bold moves, they create robust opportunities for brands to ride the wave of momentum.
Epic Universe’s organic social media campaign and Lowe's emphasis on streamlining customer experience indicate a heightened demand for proactive, immersive, and personalized PR.
Axia’s team can formulate tailored PR strategies to optimize your customer experience. Just ask me how we can help.