The Public Relations Blog

PR explains what you need to know

Should you monitor the social media activity of your employees? Is it necessary to check out the social media accounts of prospective employees?

This is one story on the value of blogging. Read how it can improve your PR efforts, why you should care about blogging, 3 overlooked reasons to blog, why blogging is worth it, and how blogging can attract customers for more.

Creating content is one of the most important tasks inbound marketers handle. There are myriad kinds of content you can create to engage your customers. For example: e-books, social media posts, infographics, videos and blog posts, to name a few. Blogging is one of the most important of these.

Convert more leads in any situation with these tips from PR

You’re at a dinner party or networking event and someone asks you the inevitable question, “What do you do?” Surprisingly, he actively listens to your answer and actually seems interested in your business. Now what?

Attracting new visitors to your site is not always easy, but what’s even more difficult is to convert the visitors you do have into customers. Engaging your audience with captivating content is the best way to keep your customers coming back to your business. It’s important to keep in mind that not all content is created equal. It’s possible that your particular audience may be interested in different kinds of content than you are providing. Here are five tips to help you engage your audience and kickstart your inbound marketing strategy’s success.

If you are not using this valuable PR tool, you are missing out on numerous opportunities for customer engagement

Finding ways to build an audience, engage customers and increase conversions is a big struggle for companies in the ever-changing digital age. Every business is looking for an edge – a tool or tip to drive their company ahead of the competition. For your company, Facebook dark posts could be the solution.

As a marketer, you do your best to use multiple channels to get your content in front of your target audiences. Some efforts will yield fantastic results; others will not work out so well, and you need to know which ones are bringing in customers. Once you’ve gathered that information and analyzed your metrics, you can determine your return on investment.

Follow these guidelines for corporate giving to earn a strong reputation.

Google’s "Don't be evil" slogan may give you a positive impression, but words alone don’t define reputation. Action does. Corporations must earn their reputations, and a socially responsible giving strategy is essential for building an enduring positive reputation.

Let PR show you how to increase your speaking engagements

Some say that gaining knowledge is the first step toward wisdom and sharing it is the first step toward humanity. Your experiences and the lessons you have learned from your time in business are valuable, and one of the best ways to share them is through public speaking.

In addition to providing a benefit to your audience, you can also use public speaking to reap rewards for your company. With help from PR, you can discover the importance of public speaking and how to book numerous engagements throughout the year.

5 ways to write and share content that focuses on your audience’s needs

Consumers’ attention spans are shorter than ever. Instead of pushing information onto the customers, you should focus on gaining their interest. Typical news releases are full of empty rhetoric; if you want to capture your audience’s attention, demonstrate your company’s excellence with compelling, true stories. Stop begging the media to publish your content and become the media.

Brand Journalism is a revolution in public relations and internal communications. Do not stand on the sidelines and watch your company’s content be ignored.

Learn to use data to drive your communications strategy

Some business owners and managers say that if they spend all their time logging data, they will never get any real work done. If you feel there’s some truth to this, here are some points to consider that will help you utilize data in a more productive way.