The Public Relations Blog

Awards are not only for big businesses. In fact, it does not matter if your business is small or big; you can win a business award. There are many kinds of awards to choose from: national, local, even industry-based. Receiving an award is always great. Not only does it feel great, but it is also good for your business.

Here are the top five reasons why you should add industry awards to your marketing program.

4 ways to make sure you are investing enough in this vital area

With billions of dollars in revenue, it is easy to become complacent and rest on your laurels. After all, to get to this point, you must be doing something right. Still, you may be wondering, “Is there more that I can do to further tip the scales and ensure relevance?” The answer is yes, and the solution lies in public relations.

Simplify the award submission process and reap the benefits of winning with PR

Awards can provide many benefits. They can distinguish your company in a specific market or help your business showcase unique approaches or attributes. They can also help attract top talent and improve morale among staff. The moment of receiving an award is great, but the real benefit of an award happens all year, when you have the bragging rights to your honor.

5 ways you and your company benefit from public speaking

Speaking engagements – whether through a webinar or industry conference – come with many professional benefits. Sure, they take time to coordinate, plan and prepare, but the recognition and connections are worth it. Here are some specific benefits to speaking in public.

The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

When it comes to internal PR, the “public” is an organization’s employees or board members. While PR typically involves mass media, internal PR does not. And while it may be overlooked, internal PR should be an important part of any organization's communication strategy.

5 professional tips to help you deliver an engaging and effective speech

Does thinking about getting up in front of a room to speak give you sweaty palms? Speaking to a crowd can be a nerve-wracking task, but there are ways to overcome your nerves to deliver a powerful presentation. Here are some tips.

PR explains what you need for increased media coverage

Your company has quite a bit going on. As a result, you send out dozens of press releases announcing events, highlighting initiatives and touting all your good work – only to have them wind up in the trash basket of every journalist you sent them to. What gives?

Attracting earned media is crucial for visibility, reputation building and brand recognition. Press releases are an important component, but there are right and wrong ways to use them. With help from PR, you can learn why most press releases fail and the differences between a good press release and a great one.

Reel in more customers by enhancing your content strategy with video

The buyer’s journey is changing. With the popularity of online review sites and social media, prospective customers now travel through more than half of the traditional sales cycle before ever contacting your company. However, some aspects do remain constant. You still must generate leads, deliver exciting content and close the sale. Videos are a great tool that many PR professionals use effectively at each stage of the sale cycle – and so can you.

Build on your company’s future and increase profits with the right tools

Is your general contracting company name well known in your industry? Do clients and prospective employees seek out your construction firm over your competitors? Are you using social media and other technologies to their full potential in reaching prospects and increasing sales? If you answered “no” or “I don’t know” to these questions, then your company can benefit from PR.

Learn why PR is important and how to use it effectively for branding and business strategy

Entertainer Milton Berle said, “If opportunity doesn’t knock, build a door.” In business, if customers are not knocking down your door, it may be because you need to build credibility first, and public relations can help.

You cannot build credibility in a day. However, there are strategies you can adopt today to lay a strong foundation of trust and develop a solid reputation, using public relations tools and techniques.