Attracting new visitors to your site is not always easy, but what’s even more difficult is to convert the visitors you do have into customers. Engaging your audience with captivating content is the best way to keep your customers coming back to your business. It’s important to keep in mind that not all content is created equal. It’s possible that your particular audience may be interested in different kinds of content than you are providing. Here are five tips to help you engage your audience and kickstart your inbound marketing strategy’s success.
Writing SEO-friendly blog posts is a key factor to any inbound marketing strategy’s success. Optimizing your blog posts for keywords and posting frequently increases your Google search result ranking so that your customers can easily find your content. Your blog posts are a great way to communicate with your customers, share new and interesting information and invite them to contribute their own comments regarding the topic.
Videos are a perfect alternative to written content. Training videos, how-to videos and behind-the-scenes videos are all great options for informing and educating your audience about your products and services. Just make sure you use your videos to educate rather than sell. Keep them short and to the point.
Webinars are a fantastic way to engage new clients and regular customers alike. Here are a few tips to remember when creating a webinar:
- Always remember to test it before going live.
- Use simple graphics and bullet points.
- Keep your material concise.
- Try to anticipate your audience’s questions and prepare for them in advance.
Most people respond better to visual content than to plain text. Infographics are a perfect way to communicate your information in a visually pleasing manner, whether they’re charts or graphs. Companies that successfully employ infographics in their inbound marketing campaigns usually keep them simple and use them to tell a story. Always make your infographics shareable on social media – let your audience work for you!
E-books can prove to be powerful conversion tools when leveraged as part of your inbound marketing strategy. A successful e-book helps readers, answers their questions about the kind of services you provide and offers them new ideas to consider.
Creating different types of content, including engaging and SEO-optimized blog posts, videos, webinars, e-books and infographics, will satisfy all the preferences of your target audience so you can be sure your inbound marketing efforts are paying off in full.
The experts at Axia Public Relations have the experience and knowledge necessary to help you make the most of your marketing efforts. Download our e-book Maximizing Your Public Relations Investment to learn how to best reach your target audience, convert consumers into customers and grow your business.
Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge.
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