There’s no time like the present to grow your company’s outreach
Did you know that positive news coverage helps to improve your construction company’s reputation? It also helps to place your company at the forefront of many of your prospective customers’ minds.
Far too often, customers don’t know which company to turn to when they have a construction need because all of them seem the same. Luckily, earned media coverage assists in creating a thought leader and puts your company at the forefront of people’s minds when they need to make a building and construction decision.
Say you’ve tried to get your company in the news, such as print, online, or broadcast coverage, without luck. We’re here to help!
We work with construction companies, and there are two ways we’ve seen companies in the construction industry commonly fail to get news coverage:
#1: They don’t know how to spot newsworthy events.
#2: They don’t pitch their company the right way.
It’s very possible your construction company has made one or both of these mistakes and therefore are not getting media coverage.
Luckily, we want to help you and your company find newsworthy items and assist in getting you in the news.
We created this list of 11 items for you to review and get your construction company in the news.
We recommend reading the list; then we can talk about the items you felt would best fit your company’s needs and discuss next steps for your company.
First, take time to review and submit your company for local, industry, and national awards through your local business journal, industry trade media, and business magazines, newspapers, websites, and other publications. There are a number of benefits in entering awards for your company.
Don’t forget to review your company’s recent blog and social media posts for topics you can pitch to the media, especially if you have a different team other than yourself drafting these posts. Your social media department may have ideas that you, as a company executive, haven’t thought of. (And if you’re not blogging, why not?)
Another option is to review editorial calendars in your company’s industry publications like Construction News or Building Design + Construction. Editorial calendars are a way to add insight into upcoming articles and trends; typically, outlets that use editorial calendars work several months in advance.
Some new media outlets will highlight new hires and promotions within a company. This is a great avenue for a media mention, especially if a consumer knows the person hired or promoted. They may even send a congrats card. Don’t forget you can also share notable hiring and promotions with industry outlets.
Share your company’s charitable givings by distributing and submitting news briefs to local community, business, and national industry trade media.
Legislation changes that can impact the construction industry are hot ticket items. They show you are an industry leader to your consumer base.
Know what is in your company’s pipeline that could be news and noteworthy. These include strategic partnerships, mergers, acquisitions, or even large projects.
Your company’s anniversary can also be newsworthy. Sometimes it’s the little things that can make a slow newsday more memorable.
Have a member of your executive team submit a bylined article, letter to the editor, or opinion column to an industry publication or even the local newspaper. Consider doing this once a month or quarterly.
Highlight efforts and contributions of employees doing outstanding service or serving on a board.
If your company has multiple locations/branches, there are several opportunities to share news. With our Avalon system, we dive into hyperlocal community news outlets to ensure you are sharing local branch news with the media.
Were you able to find three or more opportunities you can use to share your construction company’s news?
If you’d like to speak with a PR expert, contact us at 888-PR-FIRM-8 (888-773-4768), and let's chat about where we go from here to get your construction company positive news coverage.