Public relations has historically focused on creating or transforming public perception. Today, in an era of heavily used social media and rapid-turn news, companies now have both unique communications challenges as well as limitless communication opportunities.
It’s no secret that client, employee or vendor opinions can make or break a business. Glassdoor, Indeed, BBB, Facebook, Yelp, TripAdvisor and others provide fertile ground for opinion seeding. And opinions, even from strangers, drive sales. Once rooted in a solid handshake, the sales process has shifted somewhat in that companies can digitally seduce new business while driving more traffic to their website, blog and social media platforms. It’s within these digital locations where many relationships begin and often result in a sale. Here are a few tips to easily establish positive relationships with your visitors and turn them into company promoters through inbound marketing: