The Public Relations Blog

Mixing conventional and adventurous communication tactics may be the key

When was the last time you were convinced to change your mind? Chances are, it probably wasn’t done through some long, boring research paper or someone just talking to you for hours on end.

In business, changing hearts and minds is something we strive for every day. You must convince customers to choose your company over a competitor, to trust you enough for repeat business and believe so strongly in your product that they eventually become brand ambassadors.

Use PR to, like, learn how to take advantage of Instagram to reach a younger demographic

According to a recent study, Instagram is the social networkof choice for the tweens and teens of today. Another survey ranked this popular application as having the most engaged users. This shift has occurred only in the past year or so and puts Instagram ahead of Twitter and the no-longer-cool Facebook.

We are looking for experienced public relations professionals who are also great writers to guest-write for our high-traffic PR blog. This is a great way to build your personal brand and thought-leadership skills in the public relations industry.

We are seeking a savvy wordsmith to join our blogging team as a guest blogger. Articles must address one topic and one topic only per post. Topics will be quickly and easily approved by us in advance, based on our clear and reasonable guidelines of target audiences and preferred topics/direction.

Let PR show you how to take advantage of mobile technology to reach today’s consumer

When people are at work (or supposed to be working), relaxing at home, traveling or spending quality time with family and friends, they are frequently online, more and more on mobile devices. Is your company ready?

Prevent these 8 communication mistakes and make sure your message is heard

How many times has this happened? You send a message or request to a key stakeholder, potential customer or journalist, then sit and watch your fingernails grow while you wait an eternity for a response that may never come.

It has been said that to be a good leader, you must also be a great communicator. If you don’t learn to communicate effectively, you will waste a lot of time spinning your wheels in frustration. Avoid these common mistakes to help ensure that your message is heard:

How to pitch to Franchise Times magazine

If your company has anything to do with the franchise industry, Franchise Times magazine is the publication for you. This was the foremost message conveyed during Axia PR’s "Meet the Editor" webinar featuring Franchise Time's Executive Editor Nancy Weingartner. You may watch the Franchise Times "meet the editor" webinar recording and learn about how to get your company or clients into a magazine that focuses on numerous fields under the franchising spotlight.

No matter the topic, bloggers want their posts to capture their readers’ attention. In seconds, a reader makes the decision to continue reading or to click away. These 10 tips will help you capture your readers’ attention and keep them engaged throughout your post.

5 tips for seeing social media for what it really is: one tool among many

Who logged on and made Twitter king? Is it time to put social media in its place?

A recentBusinessweek article says it is – mainly because research suggests social media may not do a lot on its own to impact audiences. In fact, Businessweek says that, according to poll results, social media doesn’t convince audiences to buy products and services.

Turn to PR for the best advice on sending a press release

In today’s age of social mediaand 24-hour news generation, many companies wonder if there are still best and worst times to distribute press releases. Of course, there are some consistent tenets that hold true, such as not sending a press release on a Saturday afternoon just before a major holiday (reporters will not be in the office to see it) or on April 1. However, is one day and time better than another?

Let PR show you how to make every pitch count

In baseball, pitching a no-hitter is considered a career milestone. Certainly, a lot is riding on the pitcher of a baseball team. He is expected to be a leader, to win the game for the team and, in the event of a loss, is the first to be blamed.

For public relations, successful pitching is also a professional highlight. Careers are won and lost on the ability to attain a good deal of media coverage for clients in the right places.