The Public Relations Blog

Use PR to help you avoid common writing mistakes and get media attention

What do you think when you read a resume rife with errors? It’s probably unlikely that the candidate will be offered the position. If it’s really bad, you may even stop reading it altogether, regardless of the listed experience.

That’s the same feeling journalists experience when they receive poorly written documents from you. 

You have created a press/news release. It has been edited several times and vetted through all the proper channels. Now what?

Crafting a press releaseor pitch is only half the battle when it comes to attracting media attention and achieving positive news coverage. Where you send a press release is often more important than what you send. Use PR to help you make the right decision for maximum effect.

Let PR show you the best ways to use this ever-changing technology

Social mediaseems to have changed life as we know it. If your company isn’t on at least two social media platforms, you’re missing key opportunities to connect with and engage your customers. To effectively reach your customers, you may find that social media connections have become less of a preference and more of a necessity.

Although the concept of social media has become pervasive in our society, it’s also still very new, and as such, it’s constantly changing. You must stay on top of trends in this area in order to use it properly and maximize your efforts. PR can help. Here are five facts you may not have known that can help you get ahead of the curve (and the competition).

Turn to PR for reputation management

You’ve done your homework on consumer needs and developed a product or service that solves the problem. All the tools are in place to make it easy for consumers to ask questions and purchase your product. So why aren’t they buying as much as you expected? The problem could be poor customer service.

According to Kana Software’s new research, customer service issues are responsible for the decline of consumer loyalty in recent years and are having a significant impact on many retailers’ bottom lines. This is one of the many reasons why reputation management is so critical.

6 ways PR tools can help CMOs

Chief Marketing Officers are under more pressure today than ever before. According to Korn Ferry’s recent study, more than 50 percent of CMOs say they have trouble convincing other C-suite executives that their efforts play a role in the company’s profitability and overall strategic plan. Many cite this as the main reason for high turnover in the field.

Let PR show you the best ways to use social media for outstanding results

What if you had a contest and no one entered? That’s what happens when you have a great idea for a promotion but don’t publicize it properly.

P.T. Barnum once said that “without promotion, something terrible happens: nothing.” In order for a contest, campaign or promotion to be effective, people have to know about it, and the more the better. This is where the right combination of PR and social media strategy can be crucial.

How to give your projects the full-court press with PR

Your company is doing wonderful work every day and constantly moving forward toward your goals. Still, there are times when you want to highlight something extraordinary and capture major media and public attention. This is when you may need to create a national PR and media campaign.

For many, the thought of a huge campaign can be scary. How to begin? It can seem overwhelming and you might be tempted to throw in the towel before you even start. 

Let PR show you how to make the most of positive news

You have achieved that coveted, all-important national news story about your company. Congratulations, you have another article for your clippings file. Now, what else can you do you with it?

If you are like most companies, you’re not content to rest on your laurels. You want more. Many companies believe that if one major news outlet was interested enough to cover a story, others will be, also. However, pitching the same story to other reporters by bragging about those who have already covered it is a big no-no in the field of journalism.

Let PR show you how to do it right

As discussed in our previous blog post, journalists receive between 25 and 100 pitches for every one article they write. Media coverage and media relationsare highly competitive ventures – and they’re also highly valuable.

Making the field even more cutthroat is the fact that the number of traditional magazines and other publications is shrinking. Therefore, it’s important to be extra adept when making pitches. Use the best and most appropriate PR tools and techniques to make your news or message more desirable and increase your chances for positive media coverage.

If you’re not getting the right kind of news coverage, PR can show you how to tweak your media efforts and get results

According to Business Wire’s new survey called“21st Century Journalism and Public Relations (the Evolution),” reporters are increasingly turning to press releases from companies to find the information they need.