The Public Relations Blog

3 tactful ways to help top executives improve their communications skills

How often do you think a CEO will admit discomfort when dealing with press? Not often, given that successful executives want to project their keen knowledge and experience in business or leadership. But frequently, they are not communications experts. Because of this, many public relations professionals will find themselves frustrated when CEOs or key executives decline media coaching.

Make the most of your relationships with your brand ambassadors

Spreading the word about your product or brand is great. An influencer can help you do that quickly and effectively. Influencers have the reach to deliver a message to a large audience. Also, they have the power to make that audience act upon that message.

Here are five unbeatable tricks for your successful influencer marketing campaign.

Learn why reporters hate news conferences and what your company should do instead

In the movies, press conferences are shown with dozens of reporters shouting questions, flashing cameras and begging for more information, but they don’t always look that way in real life. When your company has big news to announce, invariably someone will suggest holding a press conference. Before jumping on the bandwagon, learn why press conferences are overrated and why you should choose another route.

How to build lasting relationships with thought leaders in your industry using ethical standards

Maintaining business relationships with influencers in your niche is a great way to deliver your message to your target audience and convert prospects into loyal customers. But no business relationship will last long without an ethical foundation. How do you build relationships with thought leaders in your niche ethically?

Know the difference between these two roles and the services they provide

There are plenty of professionals, in and outside the field of communications, who utilize both spokespeople and spokesmodels – but don’t recognize how different one is from the other. As more celebrities have evolved into lucrative business people, the definitions of spokesperson and spokesmodel have blurred, yet they each serve distinct roles.

5 ways to get creative and find the right angle with help from PR

In business, everything doesn’t always go your way. There can be crises, negative reviews or just plain old bad news for your company or industry. The trick is to find that silver lining and keep moving forward. Learn how IKEA did just that and how your company can employ some of the same tools with help from public relations.

Valuable PR lessons from Starbucks that you can apply to your own crisis management strategy

Starbucks is no stranger to controversy, and this week’s release of a new coffee cup that the industry titan hoped would celebrate community stirred up some more.

How to remarket the results of a public relations campaign and maximize ROI

Gaining positive coverage is great news and certainly a morale boost in that someone thinks you are doing a good job. But why leave it there? Just because you had a story published does not mean everyone has had a chance to see it. The very nature of word-of-mouth is that it is viral; but to get the ball rolling, it is in your organization's interest to actively ensure your message resonates with as many people as possible.

We all aspire to succeed and to shine a positive light on our companies for the public to see. Far too often, though, businesses have unreasonable media coverage expectations.

As public relations professionals, we must help our clients define realistic goals concerning the media coverage they want. Here are six missteps that companies often make when setting their media coverage expectations:

Amplify your content through a highly targeted influencer marketing strategy

Influencers work really hard to cultivate relationships with their target audience and maintain their status as thought leaders within their niche. Partnering with influencers in your industry helps to get your message in front of the right audience and accelerates conversions.