The Public Relations Blog

Can an outsider represent your company?

Finding the right person to represent your company is not easy. Often, small-business owners can’t afford to have a spokesperson on their staff; so when an event or crisis occurs that requires a company spokesperson, they need to hire someone who can temporarily fulfill that important role. What attributes should you be looking for in your temporary spokesperson?

Engage with the right audience to become an expert in your field

Influencer marketing is a form of marketing where you build relationships with powerful people in your industry, thus creating visibility for your product or service. This approach focuses on individual people who can influence many other people far better than any advertising or content marketing you can produce. The audience sees these influencers as trusted sources of information. If you and the influencer are a good fit, some of his or her followers might join your audience as well.

3 ways Macy’s effectively handled its Black Friday virtual traffic jam

According to data collected by Adobe Digital Insights, Black Friday sales hit a record $3.34 billion in e-commerce. This marked the first time sales surpassed $3 billion. Successful companies know they must provide an optimum online shopping experience for consumers (75 percent of worldwide shoppers will abandon a company’s site if it’s buggy, slow or prone to crashes) and that includes preparing months in advance for the busiest shopping days of the year.

Public relations strategies for retaining customers and knocking their socks off

We know that it costs more to find a new customer than to keep a customer you already have. But knowing just how to retain customers can be a mystery, unless you use the power of public relations.

Learn why news releases aren’t enough to truly engage with the media

You see it every year: news stories about people camping out early to be the first recipients of Black Friday shopping deals.

It may surprise you to learn that some of these people are decoys, paid by stores or manufacturers to generate buzz for their products.

This is a public relations and marketing tactic that companies have used for years, and is it right for your company? Is it a scam?

When executives voluntarily engage in hot topics trending in the media, particularly politics, they sometimes forget that their positions are not bully pulpits or soapboxes.

Often, dangerous roads lie ahead for alienating customers, stockholders and employees.

In cases where emotions run high and trigger a public reaction before public relations processes can be helpful, PR teams frequently find themselves rebounding from derision instead of working to promote success.

Let PR guide you on the road from attraction to conversion with the right tools at the right time

You blog, send emails and craft the best content and calls to action for your website. But are you using all the tools available? Are you making good use of them at the right time?

Learn from slip-ups, pick up the pieces, and move on with help from PR.

In the midst of a crisis, your CEO says something insensitive. During a media interview, a top executive mistakenly talks about a project you weren’t ready to discuss yet. Mistakes by a company spokesperson happen all the time. It’s how you handle them that defines your company and makes the difference between a minor error and a major mess.

To inform the public about your company, you must put yourself out there. The more you do, the bigger the potential for missteps. Learn these public relations tips and techniques to decrease the chances of a mistake happening to your company.

When pitch fatigue is imminent, try these tips to reboot

Anyone that has worked in public relations knows well that pitching the media is an acquired skill. Whether it’s for an automobile or printer or service such as a virtual front office, designing a pitch that internally compels you is a necessary first step – because if you love it, your genuine interest will serve to engage others.