How to maximize your PR efforts by using local focus
Many large corporations come across the same challenge: how to tailor their marketing and PR strategies to local audiences. Corporations with offices in multiple locations should be sure they take into consideration local trends. Here are three fundamental steps to enhance your local PR strategy.
1. Share a story about kindness.
Everybody loves warm stories about kindness and mutual respect in their community, and media is no exception. Bring a heartwarming story to your local community. You can partner with a local charity organization in the area, like Habitat for Humanity, to help on a project. You not only do good by helping your local community, you will also attract the local media.
2. Get creative and use visuals.
Visual content always gets more attention than just plain text. Large corporations have stories to tell and much to share. Make web and social media content visually appealing by including photos, videos, infographics, charts and other visual material to support your story.
3. Connect locally.
You work hard to be sure your internal communications processes go smoothly. What also matters is connecting with the local public to ensure your business success in this area. Build your local network with journalists, bloggers, associations, small businesses and local celebrities and influencers. Connect with them through social media, invite them to your events and keep in touch regularly.
Large corporations face many challenges when running multiple offices. Incorporate local trends into your overall PR strategy to achieve success. Axia Public Relations helps corporations present their stories in the best possible way to maximize their ROI. Download Axia’s guide Learn Media Relations from the Media to learn the best way to tell your company’s story and maximize your business growth.
Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge. Yulia has worked for Axia Public Relations since July 2015. Learn more about Yulia Dianova. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.
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