The Public Relations Blog
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If news reporting organizations lose credibility, will people stop tuning in? This is a question news organizations should be asking themselves in light of the new Pew Research Center report. It's also a question public relations professionals should ponder when planning their next PR campaign.
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Topics: media relations, public relations
If you've visited our Facebook page (Facebook.com/AxiaPR), you know that lots of people "like" Axia Public Relations.
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Topics: public relations
If you think hiring a PR firm that specializes in your industry is the best way to promote your company, think again.
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Topics: public relations
Axia Public Relations needs help recruiting the best Central Florida candidate for one of two new career opportunities with our growing public relations firm.
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Topics: public relations
The clothing retailer that most of us grew up with is no longer on our radar screen as “the” store to shop at. In fact, it hasn’t even been on our “stores to shop at” for a number of years now. What happened to this once clothing emporium and shrine to casual wear? Did the Gap change, or did we? Apparently, we changed, but the Gap didn’t change with us. It remained stagnant.
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Topics: public relations, crisis communications
Topics: public relations
Whether it’s the TV remote or your computer mouse, our society now runs on a “give it to me now or I’ll click you” model of communication. What is PR? Sometimes it's the power of a click.
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Topics: digital PR, public relations
With similar companies selling similar products at similar prices to similar target audiences, there is only one critical element that differentiates one company from another — and that’s great customer service. Defining great service and implementing a service philosophy can be as lengthy as “War and Peace” or as short as one word, like “Wow.”
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Topics: public relations
Here’s how one simple marketing mistake unraveled into a 30-day public relations and sales nightmare for Starbucks, all because of one simple e-mail blunder:
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Topics: digital PR, public relations, crisis communications
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