Public Relations topics, tips, and trends | Axia PR blog

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

The newswires generative AI relies on most (and why it matters for PR)

By Axia Public Relations, November 20, 2025

Learn how to improve visibility by using public relations services aligned with platforms AI tools trust to index and surface your company’s news.

Topics: public relations, PR tips, online public relations

The real cost of hiring a PR firm (and what you get for it)

By Axia Public Relations, November 13, 2025

Learn what affects PR fees and how to use PR services to align your communication goals with business outcomes more effectively.

Topics: public relations, PR tips

How to influence AI-generated search results across every platform

By Axia Public Relations, November 7, 2025

Influence brand visibility with SEO for PR — combine earned media and consistent messaging to guide how AI search platforms present your company.

Topics: PR tips

Output or outtake? Clearing up a common PR metrics confusion

By Axia Public Relations, November 6, 2025

Get clear on outputs, outtakes, and outcomes to show real audience impact with smarter PR measurement strategies.

Topics: public relations, PR tips

How to win earned media in a saturated week

By Axia Public Relations, November 3, 2025

Learn how to adjust your PR strategy to make your brand stand out and secure earned media even during crowded news cycles with these expert tips.

Topics: PR tips, earned media

Are your customers misremembering how they found you?

By Jason Mudd, October 29, 2025

In a courtroom, even the most confident witnesses often get the story wrong. They remember what they think they saw — not what actually happened. The same problem happens in marketing every day.

Companies ask new customers, “How did you hear about us?” and then take those answers at face value. Unfortunately, people are unreliable narrators of their own buyer journey. Human memory isn’t a recording; it’s a reconstruction.

As a result, marketing teams build reports, dashboards, and even budgets on faulty self-reported attribution — and that can lead to costly, misleading conclusions.

Topics: PR tips, measurement

PR without SEO don't work

By Axia Public Relations, October 21, 2025

Learn how combining SEO and PR boosts visibility and credibility. Discover the essentials of leveraging SEO in your PR strategy for maximum impact.

Topics: SEO, PR tips

3 ways to gain PR and credibility without a media list

By Axia Public Relations, October 20, 2025

Learn how to increase your brand's credibility and recognition using smart PR strategies without relying on media contacts or traditional outreach.

Topics: PR tips