The Public Relations Blog

Learn the benefits of positive news coverage for your company

So, you are ready to hire a PR firm. However, like many companies, you may be unsure of exactly what a PR agency can do for you. Some of the biggest benefits come in the form of increased visibility, a boost in name recognition and improving your reputation. PR can do all those things by securing earned media.

Weak headlines and first paragraphs are deal-breakers

You need strong headlines and clear opening paragraphs. News coverage is important: According to Starch Research, a news story has six times the readership and three times the credibility of an advertisement. The right PR agency can secure you the media coverage you need to grow your business and your bottom line.

Go from nuisance to news expert with tips from PR pros

You’ve prepared your best pitch and contacted media to get some positive news coverage. Now you sit in agony, waiting for the reporter to call you back. Should you call again or will that make you a pest and hurt your chances? This is the most common conundrum of media relations.

PR advice to help you determine which is right and how to prepare

Perhaps your company is in the midst of a crisis. Or maybe there is a major story breaking that involves your industry. Whatever the reason, members of the media are calling and clamoring for information from your company. Should you grant interviews? Hold a news conference? Or can you simply issue a statement?

5 ways to write and share content that focuses on your audience’s needs

Consumers’ attention spans are shorter than ever. Instead of pushing information onto the customers, you should focus on gaining their interest. Typical news releases are full of empty rhetoric; if you want to capture your audience’s attention, demonstrate your company’s excellence with compelling, true stories. Stop begging the media to publish your content and become the media.

Brand Journalism is a revolution in public relations and internal communications. Do not stand on the sidelines and watch your company’s content be ignored.

4 ways to make sure you are investing enough in this vital area

With billions of dollars in revenue, it is easy to become complacent and rest on your laurels. After all, to get to this point, you must be doing something right. Still, you may be wondering, “Is there more that I can do to further tip the scales and ensure relevance?” The answer is yes, and the solution lies in public relations.

Use these insider tips to improve visibility for your company

In public relations, perhaps the most common concern we hear from companies is their inability to attract positive media coverage. Now that news is a 24-hour operation and new online publications are popping up all the time, it seems like getting media coverage should be easier; but for many, it remains elusive.

Time is money, and a smart media strategy from PR will help you make the most of it

OK, you have 10 seconds to tell us all about your company, what is new and why we should care. Go.

In today’s always-connected, blink-and-you’ll-miss-something world, this 10-second window represents the new reality for selling your product. It’s also the new normal for attracting media attention. With help from public relations, you can learn to use your time wisely.

A common-sense guide on PR’s best ways to pitch news media via email

Getting your story ideas in front of journalists may seem like the equivalent of trying to open a safe with only one number of the combination. You’ve heard that most journalists prefer to be pitched via email, but your messages still don’t resonate. Maybe you’re doing it all wrong.

What are the pros and cons of this often misunderstood media relations tool?

Psst! I’ve got a dynamite story to tell and I’m only giving it to you. In return for being the first to hear it, I’m hoping you will make it a big deal and help me attract the attention of many people in my target audience because I think you are just the right media outlet to handle it. Okay?

This is the premise behind pitching exclusives to the media.