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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Should your company send out newsletters to your clients?

How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started.


Newsletter marketing is an effective way to move the needle on business development objectives such as finding new clients, growing relationships with existing ones, securing new partnerships in the space or credentialing yourself as a stronger thought leader in the industry.

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Topics: digital PR, PR tips

What the rise of Threads has taught us about emerging social media platforms

Explore the key takeaways for B2B companies using Threads and what industry experts have to say.


Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. And the most rattling fad over the last few months for companies across industries has been the launch of Threads — the copy-based app launched by Meta to rival X (formerly Twitter).


How should you incorporate Threads into your social strategy? Should your company prioritize it at all? Do you leave X or post across both platforms? What type of content drives engagement on the platform?

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Topics: digital PR, shared media, social media

6 ways to improve keyword research to boost SEO

Follow these six steps when developing your SEO strategy to improve your company’s visibility and authority online.


Without proper and intentional search engine optimization, your company’s website won’t reach the visibility you need to establish brand authority. To create a successful SEO strategy, follow these six SEO tips:

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Topics: digital PR, SEO

The Emerging Role of AI in Public Relations

New advances in AI are transforming PR workflows and outcomes.


A recent study by Muck Rack reveals some interesting insights into how artificial intelligence is beginning to transform public relations workflows. While AI is still in the early stages of adoption, it's clear there is growing interest among PR professionals to incorporate these advanced tools into their process.

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Topics: digital PR, artificial intelligence

Another look at Snoop Dogg’s masterful marketing head fake for Solo Stove

Solo Stove and Snoop Dogg’s $60 million successful partnership proves strategic influencer marketing creates viral moments and quantifiable value.


American rap icon Snoop Dogg set the internet ablaze in late November, announcing he was "giving up smoke." Known widely for his love of cannabis, Snoop's statement sent shockwaves across social media. Cannabis company stocks took a hit as investors feared the implications of Snoop's brand moving away from weed. 

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Topics: digital PR, influencer marketing

How to use Google Autocomplete for higher search authority

Strategically optimize for autocomplete to boost your website traffic and convert more leads online.


Google's autocomplete search predictions operate like free advertising space on the world's most popular search engine. When relevant keyword phrases pop up in the user’s search, companies receive prime visibility to countless people. For any organization, a high ranking in autocomplete results can be transformational, funneling customers straight to your website. 

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Topics: digital PR, SEO, PR tips

5 ways to automate PR processes for streamlined lead generation

Automation in PR can improve your company’s lead generation process.


PR helps businesses clearly communicate company messages to target audiences, but only effective strategies can ensure businesses cut through competition and establish consumer relationships with increased engagement and sales. With the business-to-consumer relationship as a priority, PR pros can become more efficient with new technology.

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Topics: digital PR, PR tips

Axia’s Autocomplete SEO service helps companies generate more leads

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.

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Topics: digital PR, agency news

How PR pros are using AI today

Understand seven current trends to keep in mind as your company embraces AI.


Artificial intelligence in the workplace has proved itself time and time again, and continues to be a recurring topic in industry discussions. And yet, there are still many questions about the reliability, authenticity and ethics behind AI of using AI, and even how we should even consider using AI in our professional workflows.

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Topics: digital PR, technology

The Future of AI in PR

Here’s how you can use AI to automate tasks in the public relations industry.


Artificial intelligence is more relevant in the field of PR than ever. It’s important for PR pros to be up to date on the latest AI trends so they can use them to their advantage in automating tedious, often mundane tasks. The future of AI in PR will likely assist industry professionals in focusing their attention on more important tasks and responsibilities.


But, how exactly are PR pros going to use AI in the future?

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Topics: digital PR, technology

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