The Public Relations Blog

Learn how owned media, schema, and entity building turn PR into measurable search impact with SEO for PR across Google and LLM results.

PR content can do much more than spark a short burst of coverage. When we plan it well, structure it clearly, and connect it across our owned channels, it becomes fuel for AI assistants, search engines, and journalists who are researching our brands every single day. That is the real promise of SEO for PR in an AI-first world.

Search overviews, smart summaries, and AI assistants now influence what your audience sees first. What AI shows about your brand can shape trust and decisions.

AI is changing how people discover brands, compare options, and decide who to trust. Search overviews, smart summaries, and AI assistants now sit between your audience and your website, which means what AI decides to show about your company really matters.

Learn how global content dynamics impact your brand and how to use crisis and reputation management to protect your message worldwide.

Your digital stories go further than intended. Learn how to manage your web media strategy for global relevance using smart, AI-guided web media planning.

In the construction industry, a strong digital presence opens doors to new clients, partners, and opportunities. However, construction executives often face challenges when stepping into the rapidly changing digital arena. With many projects on their plates, figuring out how to stand out online can feel daunting.

Knowing effective strategies makes it easier. Search engine optimization and blogging are two game-changing strategies for construction professionals looking to boost their visibility and influence.

This unique SEO predictive search technique can suggest your company for 71% of search clicks.

Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition. But what is this optimization technique, and how can your company use it?

How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started.

Newsletter marketing is an effective way to move the needle on business development objectives such as finding new clients, growing relationships with existing ones, securing new partnerships in the space or credentialing yourself as a stronger thought leader in the industry.

Explore the key takeaways for B2B companies using Threads and what industry experts have to say.

Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. And the most rattling fad over the last few months for companies across industries has been the launch of Threads — the copy-based app launched by Meta to rival X (formerly Twitter).

How should you incorporate Threads into your social strategy? Should your company prioritize it at all? Do you leave X or post across both platforms? What type of content drives engagement on the platform?

Follow these six steps when developing your SEO strategy to improve your company’s visibility and authority online.

Without proper and intentional search engine optimization, your company’s website won’t reach the visibility you need to establish brand authority. To create a successful SEO strategy, follow these six SEO tips:

New advances in AI are transforming PR workflows and outcomes.

A recent study by Muck Rack reveals some interesting insights into how artificial intelligence is beginning to transform public relations workflows. While AI is still in the early stages of adoption, it's clear there is growing interest among PR professionals to incorporate these advanced tools into their process.