The Public Relations Blog

Learn the four questions you should ask before hiring a PR agency with our host, Jason Mudd.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

January 2022 – Let Your Creativity Fly For Better Results

Brand marketers are learning to take an unconventional viewpoint in order to completely turn the tables in troubled waters. Merging traditional marketing methods infused with digital-centricity, brands of all sizes are pioneering bold turnarounds. This month, we explore how they’re doing it and the tools your organization might use to garner similar results.

If a TV interview doesn’t air, it doesn’t mean you’ve failed as a PR professional

TV reporters regularly contact public relations professionals to score an interview with an expert. After the back and forth, prepping, and recording the interview, both parties expect the interview to air, especially if the reporter gives you a specific date.

What if it doesn’t air? As PR pros, we can’t help feeling lost if we experience this. 

This post discusses why a TV interview might not air, what it says about your skills, and how to avoid or mitigate the impact of such a disappointing outcome.

Communicators are making better use of the data fetched from the frequent measurement of their endeavors

If we’ve learned one thing from Ragan’s Communications Benchmark Report, it’s that upon evaluating the potency of their work, communicators are more impressed with their endeavors in 2021 than they were the previous year. 

The numbers tell a similar story, as 52% of the respondents rated the state of their internal communications as good or excellent compared to only 41% of respondents in 2020.

This post discusses Axia Public Relations’ CEO’s presentation to Loyola University students. In the presentation, Jason Mudd shared some of his experiences as a PR expert, Axia’s team values and ideals, as well as how the pandemic has affected the PR industry.

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines.

Guest:

Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

Many people think search engine optimization (SEO) is easy, but they forget the basics of optimizing a website. SEO is simple, but there are some ground rules you must follow to rank on top. 

According to sources, 57% of web traffic comes from Google, so optimizing your website page description is definitely worth it. Knowing the basics of SEO for website page descriptions can help you succeed if you have a limited understanding of the subject. 

A recent study by Propel, a public relations management software that brings data-driven analytics to PR, found that less than 8% of PR pitches actually get coverage.

That number might surprise many outsiders in the field, but career professionals in public relations might consider it business as usual. While the earned media rate is higher, journalists tell us that they receive about 100 pitches for every story they produce. 

Smart corporation communications executives know that all it takes is a single public relations crisis to bring down even the biggest enterprises in the industry. How the general public perceives your company directly correlates to how much they trust you. 

The moment there's a reputation crisis, you can expect your company to suffer greatly. The brand and image you carefully constructed and protected over time will inevitably be damaged. It will take an immense public relations initiative to reconstruct the public's perception of the company. Considering how easy it is to find something on the internet, it can take a lot of effort to make the online masses forget.

Are you still on the fence about embracing TikTok as your newest digital marketing channel? If so, it might be time to take the leap and join the latest trend that’s taking the world and its biggest brands by storm. 

The videos created on TikTok garner an average of over 17 billion views every month, and your company needs that kind of exposure to grow.

TikTok is one of the fastest-growing social networks on the planet. It’s rapidly growing in popularity among trendy brands and young content creators aiming to expand their audiences, increase engagement, and reach millions of users with their content.